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Overview:
The Campaign Management Specialist is responsible for the delivery of complex Campaign/Marketing solutions to enable the business to define, deploy, measure and optimize campaign and marketing activities across the organization. Works with multidisciplinary teams within the organization to understand, analyze, & refine the campaign/marketing application to fulfill the business needs. Subject matter advisor and may serve as point of escalation and become actively involved to meet schedules and resolve problems in relation to the campaign/marketing applications. This role reports to the Team Lead of Campaign Management. Some of the key responsibilities and accountabilities are included below:
Key Responsibilities and Accountabilities:
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Manage issues proactively including timely resolution and identification of long term remediation opportunities.
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Identify and resolve systemic issues to prevent them from repeating.
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Ensure delivery against agreed upon SLAs and overall service delivery of campaign/marketing applications.
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Understand short and long term goal and objectives to recommend technical solutions and services.
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Participates in and contributes to the development of technical/business approaches and/or the recommendation of current system enhancements.
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Understand the underlying technologies and applications utilized within specified area of responsibility to direct how to design, develop, test, and implement priority technology requirements.
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Developing strategies and roadmaps for Campaign/Marketing application solution/platform.
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Designing and implementing the organization’s Campaign/Marketing Platform operational procedures.
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Perform impact study of new enhancements to existing campaign/marketing applications processes
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Analyze & consolidate business requirement & develop functional specification design
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Manage & coordinate the overall development, SIT, UAT & Implementation efforts of major projects to deliver technical solutions & ensure business & technical requirements are met within project timelines.
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Oversee progress of campaign/marketing projects, change requests & problem resolution for the section
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Monitor the technical tasks & ensure deliverables are delivered within the project timeline
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Tracking and communication of key milestone status to Head of Department.
Jobholder Requirements:
Education/Qualification:
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Malaysian citizen
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Bachelor’s Degree in Computer Science or related discipline with IT focus
Experience & Required Skills
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3 years or more of experience in delivering Campaign/Marketing applications (preferably in Financial Services).
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Strong analytical skills
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Excellent communication skills, both oral and written
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Excellent documentation skills and technical writing abilities
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
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