Campaign Execution Specialist (Hybrid)

Company:Mercer

Description:

At Mercer, we’re creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally – regardless of who you are, what you look like, where you were raised or born, who you love or what your religious beliefs are. You are welcome here. 

Mercer Canada is seeking for a motivated and talented Campaign Execution Specialist who will require an intermediate or advanced level of expertise using a marketing automation software such as Microsoft Dynamics 365, Marketo, Hubspot, etc. and have at least a good knowledge of email marketing. This position will be based on our Mexico City Office (Torre Mayor)

What's in it for you?

• Top benefits – generous PTO including vacation, sick, personal and even time off for community service!
• Opportunity to work with some of the smartest people in the industry, while working for a global company with excellent benefits and a dynamic culture.
• We provide opportunities to participate in networking with other colleagues in our Business Resource Groups (BRGs) – Mercer Cares (community involvement), PRIDE, Women@Mercer, Racial & Ethnic Diversity and Rising Professionals Network!

What can you expect?  

• A fast-paced environment with a group of creative and passionate set of skilled marketers.
• To work collaboratively and cross-functionally with the Canadian marketing team
• Must be flexible and adaptive to changing requirements and timelines to support high priority business needs. Should be able to manage multiple projects and priorities with multiple stakeholders with ease and authority.
• To partner across marketing capabilities with technology, digital and brand teams where applicable to deliver excellence.

We will count on you to:

• Create campaigns to support list import, email, nurture, webinar, survey, newsletter and events.
• Plan and perform A/B Testing to improve ROI, conversion and sales growth.
• Maintain and monitor internal system syncs across different platforms.
• Create and test lead gen forms and UTMs
• Deploy emails under CASL guidelines.
• Understand, customize and optimize the email campaign management and execution process. Review project intake for completeness, understand and modify timelines of deliverables as it applies to other work in the pipeline, and participate in team decision making.
• Provide complete, accurate and timely campaign execution that meets the marketing objectives.
• Monitor campaign execution effectiveness, suggest improvements, deliver regular updates and share best practices across team.
• Have an intimate working knowledge of digital marketing campaigns to support the successful execution via reporting & analytics, smart lists, campaign building, webinar support, nurture streams, A/B testing and more.
• Work with associated Campaign Execution Managers to ensure execution of best practices, compliance, and brand guidelines.
• Meet with Campaign Execution Managers and/or other Campaign Execution Specialists regularly to troubleshoot common issues and improve efficiency in delivery.
• Create campaign digital assets such as web forms.

What you need to have:  

• Bachelor’s degree in Marketing, Communications, Advertising, Information Systems, Business Management or related field.
• 3+ years related experience.
• Excellent English speaking and writing skills.
• Client focus.
• Project management and implementation skills - time management
• Problem resolution and decision-making skills
• Experience with email marketing, specifically Microsoft Dynamics, although experience with Marketo, Hubspot, Pardot and others would be relevant.
• Experience with HTML is a plus.
• Understanding of email and web performance metrics.
• Must be flexible and adaptive to changing requirements and timelines to support high priority business needs.
• Should be able to manage multiple projects and priorities with multiple stakeholders.

What makes you stand out?

• Ability to work with large excel databases, sort/compare/vlookup lists.
• Intermediate level of understanding and evaluating statistics for ROI analysis.
• Collaborative – willingness to work in team environment with colleagues around the world.
• Independent – ability to generate high quality work on own and set own priorities and timelines.
• Ability to manage multiple projects at a time working under tight deadlines.
• Strong attention to detail and time management skills.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.