Cadillac Experiential & Partnerships Asst Manager

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Cadillac Experiential and Partnerships Assistant Manager supports the development and execution of innovative, inclusive marketing strategies that create memorable brand experiences and fosters strategic partnerships. This role will report the Experiential & Partnerships Manager and play a pivotal in creating immersive brand experiences that drive brand awareness, customer engagement, and expands our partner network through experiential marketing, events, and collaborations.
The individual in this role will assist with assigned brands experiential activations and partnerships, collaborating with GM Regions, brand product and strategy teams along with agency partners to ensure all aspects of partnerships and activations are executed successfully. This position requires an understanding of overall brand strategy, positioning, goals and objectives and the ability to communicate these to stakeholders.
KEY RESPONSIBILITIES:

• Assist in the development and implementation of experiential marketing strategies

• Cultivate diverse strategic partnerships to enhance brand visibility and drive business growth

• Support with data-driven insights to integrate experiential and partnerships into broader marketing efforts

• Plan, organize, and execute brand sessions necessary to ensure alignment of experiential objectives ladder up to brand goals

• Assist with management of event logistics, vendors and agency partners

• Review existing and new partnership opportunities to ensure they align with brand values and deliver against goals

• Participate in team meetings and contribute to brainstorming sessions for upcoming marketing initiatives

• Facilitate strong relationships with key partners to drive cohesive planning

• Collaborate with brand marketing teams on supporting efforts to amplify experiential and partnership initiatives

• Ensure consistent brand messaging across all touchpoints

Additional Description
QUALIFICATIONS:

• Bachelor's degree required, preferred in marketing, business administration, or a related field

• 5+ years of experience in marketing, with proven capability to execute events partnerships

• Strong organizational skills with the ability to manage multiple projects simultaneously

• Effective communication and interpersonal skills; with ability to build and maintain relationships internally and externally

• Capability to effectively work across various teams to achieve common goals

• Ability to work in a fast-paced environment and adapt to changing priorities

• Creative thinking and problem-solving abilities, with a keen attention to detail

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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