Business Marketing Manager, Programmatic

Posted 4 Days Ago
Be an Early Applicant
2 Locations
Remote
120K-172K Annually
Senior level
Music
The Role
Lead the marketing strategy for Spotify's programmatic solutions, drive awareness among advertisers, and manage cross-functional collaborations to deliver effective campaigns.
Summary Generated by Built In

Spotify Advertising Business Marketing team mission is to inspire advertisers and marketers to connect with billions of fans. This role will lead marketing efforts aimed at driving awareness and consideration of our automated solutions with advertisers & agencies globally. We are looking for a seasoned marketer who is an excellent collaborator and effective operator. This position reports to the Associate Director of Advertising Business Marketing.

What You'll Do:

  • Grow demand for our programmatic offering among marketers and advertisers
  • Drive the positioning and marketing strategy for relevant product areas
  • Work cross-functionally on global go-to-market efforts and launches
  • Lead and execute supporting content modules and collateral, and amplify via owned and earned channels, including events, social, website etc.
  • Collaborate with international partners to localize, activate and scale work
  • Be a champion of product insights and strategies that accelerate growth globally
  • Manage complex internal processes and multiple stakeholders to execute and deliver compelling marketing content and programs
  • Be a steward of the Spotify Advertising brand and a subject matter expert for automation
  • Be able to flex, re-prioritize and take on additional projects when there are shifts in the business

Who You Are:

  • BA or BS degree
  • A min of 7+ years of experience in marketing; agency, media, business or sales marketing experience a plus
  • A min of +2 years in Ad tech/programmatic space required
  • Familiarity with major automated advertising platforms
  • Ability to take technical, complex topics and synthesize into digestible and compelling messaging
  • Demonstrated ability to deliver innovative, effective marketing campaigns, with an emphasis on account based marketing
  • An effective communicator, collaborator and operator who can rally XFN teams to deliver
  • Experience working cross-functionally with marketing, product and sales stakeholders
  • Experience working with international marketing teams to achieve significant business growth in a variety of market contexts
  • Analytical, data-driven mindset coupled with strong written and verbal communication skills - experience successfully crafting messaging and sales narratives as well as analyzing impact

Where You'll Be:

  • We offer you the flexibility to work where you work best! For this role, you can be within the US region as long as we have a work location.
  • This team operates within the Eastern or Western time zone for collaboration.

The United States base range for this position is $120,185 - $171,693, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.


Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.


Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

Top Skills

Automated Advertising Platforms
Programmatic Advertising
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The Company
HQ: Stockholm
9,574 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.

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