Business Development Manager

About The Position
Company Overview
AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.
Summary of Role
The Business Development Manager plays a pivotal role in driving new partnerships and expanding AdCellerant's reach across local media and advertising agencies. Reporting to the VP of Business Development and partnering with the larger Business Development and Onboarding divisions, this role focuses on closing new business deals, training partners, and supporting onboarding efforts.
This position requires delivering compelling presentations on AdCellerant's full suite of solutions-including our proprietary UI.Marketing platform-and demonstrating how these tools can enhance partners' existing capabilities. Qualified candidates will bring deep technical knowledge across digital advertising channels such as programmatic display, video (pre-roll, OTT/CTV), email, SEO, paid search, and social media.
In addition to sales expertise, this role requires proficiency in analytics and reporting tools to showcase campaign success and drive strategic decision-making. The Business Development Manager should excel at delivering live demos, training large-scale sales teams, and driving adoption across diverse organizations.
Experience in digital advertising and media is an absolute requirement for this role. Key qualifications include demonstrated experience building and cultivating an excellent sales pipeline, strong CRM skills (Hubspot preferred), MS Office proficiency, and the ability to travel up to 50% for client meetings, conferences, and business development opportunities.
Responsibilities

• Lead platform demonstrations: Conduct live, engaging demos of the AdCellerant platform for prospective partners, showcasing capabilities and strategic benefits.
• Onboard new partners: Collaborate with the Onboarding Team to streamline asset collection and white-label customization for new partnerships.
• Sales pipeline management: Track all sales activities and partner interactions in Hubspot, ensuring accurate and up-to-date records.
• Partner training: Facilitate comprehensive training sessions for new partners, supporting their growth and adoption of AdCellerant's tools and strategies.
• Drive business development: Prospect, cultivate, and manage a pipeline of potential media and agency partners to expand AdCellerant's reach.
• Event strategy: Vet conference attendee lists and identify high-value networking opportunities; represent AdCellerant at industry events (up to 50% travel required).
• Lead management: Nurture inbound leads and re-engage dormant prospects through outreach efforts, including cold-calling.
• Strategic revenue growth: Develop and execute strategies for revenue generation and partner acquisition, aligned with company goals.
• Consultative selling: Address partner objections with expertise and honesty while promoting AdCellerant's products, processes, and best practices.
• Market research: Investigate potential partnerships and provide insights to support strategic dialogues and negotiations.
• Reporting & analytics: Monitor and report on KPIs, sales performance, and partnership growth; log all activities in Hubspot to ensure transparency and support data-driven strategies.

Requirements

• Bachelor's degree required.
• 5-7 years of experience in digital sales or digital ad operations, preferably within advertising or media planning.
• Strong technical knowledge of digital platforms, including DSPs, SSPs, DMPs, Google Ads, and Google Analytics.
• Proven ability to build, cultivate, and manage a robust sales pipeline, driving new business opportunities from prospecting through closing.
• Proven ability to build, present, and close platform-agnostic media plans tailored to diverse advertiser goals.
• Experience training large-scale sales teams across geographically dispersed organizations.
• Expertise in analyzing digital campaign reports, translating insights into actionable recommendations, and simplifying complex data for diverse audiences.
• Advanced proficiency in Salesforce and Microsoft Office Suite (Word, Excel, PowerPoint).
• Exceptional presentation and communication skills, with the ability to engage both technical and non-technical audiences.
• Highly organized, proactive, and adaptable in a fast-paced, collaborative environment.
• Demonstrated ability to build and maintain strong professional relationships while managing multiple priorities effectively

Location Information
This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.
Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.
Compensation
Total annual compensation range $85,000 - $125,000 including salary and bonuses
Benefits
AdCellerant offers full-time employees:

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant
Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company's business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:

• Denver Business Journal "Best Workplace"
• Built In Colorado's Best Workplaces 2018, 2019, 2020, 2022, 2023
• Inc. 5000 Award for Fastest Growing Companies in the U.S, 5 years running: 2018 - 2022

Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you'll find our main Pillars woven throughout everything we do.
AdCellerant's Pillars:

• Driving results for partners & local businesses
• Technology innovations to stay ahead of the curve
• Our team members' success & well being
• Exceptional customer service for every single partner
• Conducting our business in an ethical & sustainable way
• Making our local community a better place

Other Requirements
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity
AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Important: Security Notice
We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.
Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.
We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.
Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.
If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at [email protected]
*** Please do not send resumes via email ***
Additional Notices
E-Verify Statement
AdCellerant participates in the E-Verify program for all new hires. We comply with all applicable federal, state, and local laws regarding employment eligibility verification and do not use E-Verify to pre-screen applicants.
Colorado Job Application Fairness Act
Colorado Residents: In any materials you submit in connection with your job application, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. Should you wish to exercise your right to redact such information, please redact it prior to submitting the documentation. You will not be penalized for redacting or removing this information.
Application Deadline
May 1, 2025 or until the role is filled