Business Development Director - Publisher Development

Posted 10 Days Ago
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New York, NY
Hybrid
136K-160K Annually
Senior level
AdTech • Enterprise Web • Information Technology • Machine Learning • Marketing Tech • Sales
OpenX is an ad tech company that drives optimal value for advertisers through high-scale marketplaces across all screens
The Role
The Business Development Director will focus on creating strategic partnerships with publishers in the programmatic ecosystem, enhance existing product offerings, manage enterprise partnerships, and represent OpenX at industry events while driving new supply acquisition.
Summary Generated by Built In

Company at a Glance

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.


At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.


OpenX is seeking a Business Development Director with significant experience in the programmatic ecosystem. This executive will represent OpenX to leading publishers and other supply partners. The focus of this role will be on finding strategic, long term partnership opportunities that leverage the OpenX exchange, PMP platform, identity/data assets, and CTV publisher product suite to drive increased value for publishers and OpenX. 


The Business Development Director is an important member of the team and is expected to leverage deep knowledge of publishers and the programmatic ecosystem in order to bring on new supply, enhance and improve our product suite, refine our value proposition and broaden our understanding of the markets in which we compete. This person will own OpenX’s relationship with their assigned publishers and serve as a partner to the other publisher-facing teams such as Account Management and Sales Engineering. 

Key Responsibilities

  • Prospect, qualify, and close new supply with top publishers across CTV, app, web, native, and DOOH formats.
  • Drive supply expansion and go to market strategy into key international markets (Canada, LATAM)
  • Grow OpenX's retail media business with e-commerce publishers for supply and data monetization both onsite and offsite
  • Negotiate and structure regional and global commercial contracts for supply and data 
  • Partner with Account Management to co-own a book of strategic existing publishers where you upsell products and act as trusted advisor on industry topics (CTV, AI, privacy first solutions, curation, etc.)
  • Source market feedback, competitive intel, and provide insights to shape OpenX’s product roadmap and innovation
  • Support OpenX’s buy-side teams on inventory and data pitch’s to secure and activate new deals
  • Represent OpenX at industry events and through thought leadership

Required Skills & Qualifications

  • 7+ years programmatic sales experience in ad tech or publisher-side
  • Proven track record exceeding quota and managing enterprise partnerships
  • Existing relationships across premium publishers
  • Deep understanding of programmatic ecosystem and retail media networks
  • Strong executive presence and strategic thinking capabilities
  • Exceptional communication and presentation skills
  • High energy, self-motivated with startup mindset

Desired Skills & Qualifications

  • Experience in the LATAM and Canada markets
  • Spanish speaker
  • Direct CTV partnership experience
  • Experience with identity and audience solutions

OpenX VALUES

Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.


WE ARE ONE

We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture


WE ARE CUSTOMER CENTRIC

We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.


OPENX IS OURS

We are all owners of OpenX

We all have a voice to improve OpenX

We stake our personal and professional reputations on the excellence of our work

We are not interested in just "doing our jobs"; we take ownership to drive results


WE ARE AN OPEN BOOK

We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally. 


WE EVOLVE FAST

We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.


OpenX TRAITS

Our three traits capture what makes a great team member at OpenX.


HUMBLE

Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning.


DRIVEN

Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.


SMART

Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.


OpenX is committed to equal employment opportunities.

It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.


OpenX Applicant Privacy Policy

Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.


Effective Date: November 21, 2024

What the Team is Saying

Cassie Nufable
Rachel Tugender
Ben White
Qixuan Yu
Nathan Rideout-Cadieux
The Company
HQ: Pasadena, CA
400 Employees
Hybrid Workplace
Year Founded: 2007

What We Do

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.

Why Work With Us

At OpenX, we value curiosity, innovation, and diversity. We are passionate about pushing the boundaries of ad tech and finding new ways to deliver value to our partners and we know our best chance of delivering is by creating diverse and inclusive teams where employees can do their best work being their authentic selves.

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OpenX Technologies Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQPasadena, CA
Chicago, IL
Kraków, PL
London Office
New York, NY
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