Business Acquisition Strategist (SF)

About Persona

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

About the Role

We're making the internet a safer place by revolutionizing online identity.  This isn’t easy and we need the most driven (and curious) talent to help us.  As a Business Acquisition Strategist, you'll work directly with our product sales team (including our founders and VP Sales) to land foundational deals with industry leaders, shape our product's future, and have an outsized impact on our mission to build a more trustworthy digital world.

This is a full-time position based in our HQ in downtown San Francisco - currently in the office Tuesday-Thursday with Monday and Friday as office optional. This position may also include up to 25% travel to meet with our prospective customers.

What you'll achieve

• Business Impact – You’ll play a key driver in our revenue growth, leading new customer acquisition through a consultative approach, and helping expand Persona’s footprint in key markets.
• Deal Excellence – Comprehensive world-class product and customer acquisition training to accelerate your success in a dynamic, fast-paced environment.
• Executive Partnership – You’ll partner directly with our COO, VP of Sales and sometimes even our Founders, leveraging their expertise to move faster and win bigger.
• Career Development – Paths for growth include many opportunities to expand your skill set and move upmarket or take on leadership roles.

What you'll bring to Persona

• Experience – A lot of experience isn’t needed.  We can teach you the fundamentals of customer acquisition.  But we can’t teach you how to be innately driven to solve really tough problems.  We need someone with that drive.
• Curiosity – You’re hungry to learn new things, see different perspectives, and conquer fresh challenges. You're excited to work across diverse teams and understand how technical solutions solve real business problems.
• Technical Aptitude – You enjoy solving complex problems and genuinely want to understand how technology can make prospective customers' lives better, especially when working with technical products.
• Relationship-Building Skills – You're naturally great at reading people, building trust quickly, and turning skeptics into champions. You know how to navigate complex deals while keeping everyone excited about the path forward.
• Outstanding Communication – You can break down technical concepts in a way that makes sense to everyone, whether they're engineers or executives, and you communicate clearly in conversations and writing (whether it be Notion, Apollo, Slack, or SFDC).
• Growth Mindset – You're adaptable and driven to outperform. You take feedback well and are always looking to level up, thriving in a fast-paced, collaborative environment.

Compensation & Equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.

Benefits and Perks

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.