Branding and Marketing Specialist – Startup Support Advisor

Company Description

Co-creation HUB is the leading pan-African creative and innovation ecosystem enabler. In 2010, we started out as Nigeria's premier innovation center dedicated to accelerating the application of social capital and technology for economic prosperity in Nigeria. We have since grown our physical presence to five cities (Lagos, Abuja, Kigali, Nairobi and Windhoek) across Africa and we work closely with stakeholders - including entrepreneurs, civil society organizations, government, and private sector - to identify and nurture novel solutions to social challenges in Africa.

In 2017, Co-Creation HUB launched Growth Capital in partnership with Omidyar Network, Bank of Industry, and Venture Garden Group to provide early-stage funding for startups driving social change. In February 2019, Co-creation HUB opened a Design Lab in Kigali, Rwanda focused on Research and Development and Human Centered Design to enable innovation for social impact. Our Kigali Centre collaborates with global stakeholders to explore the application of technology to solve Africa’s systemic problems in education, public health, education, governance and our other areas of work. In September 2019, we expanded our footprint by acquiring iHUB in Nairobi, Kenya, strengthening our commitment to supporting entrepreneurs and innovators across the continent. In 2020, we launched CcHUB Syndicate, an investment vehicle designed to improve capital access for startups and bridge the funding gap in Africa’s innovation ecosystem. In 2021, we established the Creative Economy Practice to drive the growth of Africa’s creative economy through innovation and technology application. In 2023, we further expanded our presence by opening Co-creation HUB in Windhoek, Namibia. These expansions have been intentional in contributing to our vision to be Africa's leading pan-African creative and innovation ecosystem enabler.

Since its establishment, CcHUB has supported the development and launch of more than 10,000 innovative technology companies solving social challenges across Africa in areas including budget transparency, agtech, education, fintech, healthcare delivery, creative economy and sustainability.

Job Description

Job Summary

Co-creation HUB is committed to fostering innovation and entrepreneurship in Africa by supporting startups through capacity-building programs, advisory services, and access to networks. To enhance the success of startups, we seek a branding and marketing specialist with experience providing targeted advisory support to startups in our pre-incubation, incubation, and acceleration programs. 

Role Objective 

To provide expert branding and marketing advisory to startups in our programs, equipping them with the knowledge, tools, and strategies to build strong brands, establish market presence, and accelerate business growth. 

Scope of Work

The Branding and Marketing Specialist will:

Advisory Support:

• Conduct branding and marketing workshops for startups.
• Provide one-on-one coaching sessions tailored to startups’ unique needs.
• Develop branding strategies, including visual identity and messaging frameworks.

Marketing Strategy Development:

• Advise startups on market positioning, target audience segmentation, and customer engagement strategies.
• Guide startups in crafting tailored go-to-market strategies, including digital marketing plans.

Storytelling and Messaging:

• Assist startups in creating compelling narratives that align with their vision and values.
• Develop key messaging frameworks for pitching, social media, and other communication channels.

Branding Execution:

• Offer guidance on brand asset creation, including logos, taglines, and visual collateral.

• Support startups in implementing marketing campaigns and evaluating their effectiveness.

Capacity Building:

• Deliver training on branding and marketing best practices.

• Share resources and tools to help startups independently sustain their branding and marketing efforts.

Monitoring and Updates

• Provide weekly status updates during project team meetings to ensure alignment and progress tracking.

• Document key insights and feedback from meetings and disbursement calls.

• Create a clearly defined milestone tracker in line with programs objectives.

• Develop key metrics to measure the success of support communication metrics and provide actionable insights.

• Develop a closing report summarizing communication successes, lessons learned, and recommendations.    

Qualifications

• Proven experience in branding, storytelling, and strategic communication, startup advisory in the areas is a plus or social impact sector.

• Strong track record of supporting startups or SMEs in developing brand narratives and outreach strategies.

• Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders.

• Knowledge of African EdTech ecosystems is an advantage.