PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As a Brand Media Senior Associate, you will help in architecting and implementing sophisticated display advertising campaigns, ensuring they're underpinned by precise targeting, and astute budget management. Liaise seamlessly with both internal departments and external vendors, while delivering insightful proposals and post-campaign analysis. In collaboration with our esteemed third-party display partners, your expertise will drive optimization and innovation tailored to our clients' specific customer bases. Uphold the integrity of our campaigns by harnessing data, translating metrics into actionable strategies, and championing efficient resource allocation.
Responsibilities
- Act as the primary owner of digital program initiatives (inclusive of video, display, and digital OOH), direct publisher partnerships, and programmatic activation
- Accountable for campaign trafficking requests and collection of all campaign needs prior to launch (asset spec hand-off, audience requests, etc)
- Contribute to the media planning and strategy process, acting as the primary owner of the RFP deliverables and vendor communication (inclusive of negotiation and plan revisions)
- Own budgeting needs related to day-to-day account management, such as monthly forecasting of goals, ad-serving forecasts, Reporting and QA
- Coordinate with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
- Organizing display advertising campaigns, including creative, targeting, and budget management
- Present proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign’s flight
- Supporting day-to-day communication with team, vendors, and clients
- Ability to manage awareness/branding media programs
- Support and grow vendor communication and working with leads to define and document the overall scope of client projects.
- Helping concept new and creative digital media experiences for our client's customers
- Monitoring display campaign performance via different reporting suites
- Facilitate the production of custom programs with the ability to manage multiple timelines and deliverables across clients and external partners.
- Oversees and contributes to the development of detailed and summarized reports internally and for clients that clearly explain “the why”
Skills & Experience
- 3+ years of experience working with brands and ad budgets to secure and execute innovative, high-visibility media executions
- Bachelor’s Degree or equivalent work experience
- Strong analytical and technical skills
- Intermediate to advanced understanding of the digital and programmatic landscape with hands-on experience executing Digital programs and Adservers (e.g. Doubleclick)
- Effectively present and communicate campaign performance recaps to key stakeholders and clients.
- Ability to transform complex data into engaging, story-driven narratives that highlight strategic insights and outcomes.
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We’d love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
What We Do
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli.
With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work nine years in a row.
Why Work With Us
PMG is a place where technologists, innovators, professionals, parents, allies, mentors, and new grads alike can continuously learn, grow and challenge themselves every day. From day one, our people are empowered to do meaningful work, to flex their agility, and to help us live our values as we strive to always change for the better.
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