Brand Marketing Specialist

Posted 9 Days Ago
Be an Early Applicant
Websterville, VT
69K-104K Annually
Mid level
Retail
The Role
The Brand Marketing Specialist develops and implements marketing plans to enhance brand engagement, focusing on digital, traditional, and event marketing to drive demand.
Summary Generated by Built In

Brand Marketing Specialist

Position is hybrid and will require the employee to be in the Websterville, VT office two days per week.

Job Summary

Reporting to the Director of Marketing, the Brand Marketing Specialist supports the development and implementation of strategic marketing plans that deliver against business objectives. Activities span digital, traditional, and event marketing, and benefit from an omni-channel understanding in order to drive demand, interest, and relevance for the Vermont Creamery brand and products with both consumers and customers. This is a generalist marketing role with growth potential and offers the right person a chance to make a real difference in a fast-growing company, and to further develop their already strong marketing and communications skill set.

Required Qualifications & Experiences

  • Bachelor’s Degree in Marketing, Business, Communications, or related field, and/or equivalent experience.
  • 4+ years of experience in marketing, with demonstrated strategic marketing mindset.
  • Digital marketing skillset and fluency in leveraging marketing software and social media.
  • Team player, who contributes with passion and humility to the goals at hand and develops and maintains strong interpersonal relationships.
  • Excellent communication skills via all relevant means.
  • Passion for food and culinary culture.
  • Desire to be part of a mission-led business with a focus on sustainability; diversity, equity, and inclusion; communities; and thriving workplaces.
  • Strong project management skills and organizational skills.
  • Growth mindset, and ability to thrive in a fast-paced, entrepreneurial environment.

Preferred Qualifications & Experiences

  • 1+ years of continuous prior experience in any industry.
  • Self-Reliant and able to accurately work under limited supervision.
  • Customer focused and able to work in a collaborative team.
  • Able to be flexible in work performed and schedule.
  • Experience in the CPG or food industry, especially artisanal cheese and dairy.
  • Ability to perform intermediate design work within the Adobe Creative Suite.

Essential Physical Requirements

  • Frequent movement including walking, standing, bending/stooping, turning, twisting, pushing, pulling, raising arms, lifting, climbing and other active movements.
  • Performing duties while wearing personal protective equipment when in a factory setting.

Salary range: $69,040 - $103,560

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.  

Top Skills

Adobe Creative Suite
Digital Marketing Software
Social Media
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The Company
HQ: Arden Hills, Minnesota
6,501 Employees
Hybrid Workplace
Year Founded: 1921

What We Do

Land O’Lakes, Inc. is a 100-year-old farmer- and retailer-owned cooperative originally formed with the purpose of working together to create new market opportunities. Fast forward to today and we’ve built on that uniting spirit, developing a comprehensive and leading view of agriculture while maintaining an unwavering commitment to delivering strong annual performance and long-term, shared success with our member-owners.

Land O’Lakes believes farmers are the entrepreneurs who truly change the world for the better. By working together with our member-owners, we can continue to strengthen our system, champion farming’s true potential and place our farmer- and retail-owners at the heart of creating a better world for all.

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