Brand Marketing Specialist

Posted 3 Days Ago
Be an Early Applicant
Singapore
Mid level
Real Estate • Software
The Role
As a Brand Marketing Specialist, you will develop and implement comprehensive marketing strategies for property agents, focusing on digital and content marketing, campaign planning, customer engagement, and analyzing marketing metrics. You'll collaborate with sales leadership and internal teams to drive product awareness and align marketing efforts with sales goals.
Summary Generated by Built In

About Us

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionize the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

Your Role: Brand Marketing Specialist

What You'll Be Doing:

  • Develop and implement comprehensive marketing strategies to support our customers (property agents), including digital marketing, content marketing, social media marketing, email marketing, and event marketing.
  • Maintain customer engagement with focus on strategic planning and campaign implementation (including Go-to-Market, product marketing, marketing communication, competitor analysis)
  • Implementation of tactical campaigns for new sales and product launches
  • Conduct customer research (for property landscape) to understand customer needs and behaviour than provide insight for business improvement. 
  • Collaborate closely with sales leadership and agent managers to understand agent needs and align marketing efforts with sales goals and increasing revenue.
  • Create & planning marketing campaign in every communication channel needed (email marketing, push notification, web banner etc) to grow product awareness, adoption and purchase
  • Contribute and maintain agent life cycle journey
  • Create compelling marketing materials for agents to use in their own outreach, such as property brochures, social media graphics, email templates, and presentations.
  • Analyze and derive insights related to marketing metrics and data
  • Collaborate with internal stakeholders such as data, content and product team on a regular basis to ensure effectiveness of marketing activations

What We're Looking For:

  • Proven experience in a trade marketing role for at least 3 years
  • Have the basic knowledge for digital marketing such as SEO, SEM, Social Media, Email Marketing, Content Marketing, etc
  • Happy to be hands-on with all campaign activations
  • Having knowledge of Property Business is a plus
  • Excellent verbal and written communication skills
  • Strong analytical skills
  • Well organised & detail oriented
  • Positive attitude and self-motivated
  • Able to work collaboratively in a fast-paced environment

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.

Make your mark at 99 Group. Apply now!

Top Skills

Sem
Seo
The Company
500 Employees
On-site Workplace

What We Do

99 Group (Brands include 99.co, Rumah123.com, SRX.com.sg) is a leading real estate technology company that operates real estate portals across South East Asia, specialising in digital property advertising.

Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees.

In Singapore, 99 Group operates 99.co, SRX.com.sg and iProperty.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.

Here at 99 Group, we know a property is the single largest financial decision - and affects how people accumulate wealth, raise their children, or even plan for retirement.

More importantly, your property is a safe haven, and for most- where you return home to. That’s why it’s our goal to build the simplest and most trusted platform to help un-complicate the property journey and help 99% of homeseekers find their way home.

We do this by working collectively to support the needs of property seekers every day. This commitment comes through in the development of powerful products and services for people to love and use.

Whether it is on software and usability, on infrastructure and research or on powerful storytelling and delivery of meaningful insights — our work speaks volumes within the company, and throughout the community.

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