Are you a dynamic marketing leader with a proven track record of executing culturally resonant global brand campaigns and delivering innovative experiential activations? At ExpressVPN, we aim to redefine how digital privacy and security brands connect with audiences through creativity, strategic execution, and impactful storytelling. As the Brand Marketing Manager, you will lead the execution of brand marketing initiatives, focusing on campaigns, brand media, creative execution, and experiential programs to drive awareness, engagement, and loyalty across key global markets.
While this is a globally focused role, expertise in marketing and executing programs in the US market is essential, as the US is a critical market for the company. This is an opportunity to make a significant impact on a market-leading company dedicated to protecting digital privacy for millions worldwide.
Why This is an Exciting Opportunity:
- Brand Marketing Execution: Lead impactful marketing campaigns across media, creative, experiential, and culture that engage and inspire audiences.
- Leadership Role: Take on day-to-day ownership of high-impact marketing campaigns while managing agency and cross-functional partnerships.
- Global Reach: Deliver campaigns that resonate with diverse audiences across key international markets.
Key Responsibilities:
- Execute brand marketing strategies that align with ExpressVPN’s mission, leveraging consumer insights to create globally resonant and locally impactful campaigns.
- Plan and lead immersive brand activations, events, and experiential marketing initiatives to enhance engagement and drive awareness.
- Collaborate with marketing, design, and content teams to execute high-quality deliverables that elevate the brand.
- Lead day-to-day management of experiential, media, and creative agencies to ensure the timely and effective delivery of campaigns.
- Partner with media agency to plan, execute, and optimize paid brand campaigns across channels to achieve maximum impact.
- Translate complex technical products into compelling brand narratives that resonate with non-technical audiences.
- Utilise a deep understanding of the marketing funnel to design campaigns that drive awareness, engagement, and conversion.
- Set clear KPIs and evaluate the success of campaigns using data-driven insights, iterating to maximize performance.
- Adapt global strategies to fit the cultural and consumer dynamics of regional markets, working closely with local teams.
- Partner with product, partnerships, PR, CRM, and social teams to integrate brand initiatives seamlessly into broader strategies.
Role Requirements:
- Extensive experience managing brand marketing efforts across multiple regions, with a strong track record of success.
- Proven ability to design and execute impactful campaigns in the US market, with a deep understanding of its consumer landscape and marketing dynamics.
- 8-10 years in brand marketing, with expertise in experiential marketing, campaign execution, and paid media.
- Strong creative skills with the ability to develop unique, innovative, and impactful campaign ideas.
- Analytical expertise to measure campaign performance, evaluate ROI, and make data-driven decisions.
- Demonstrated success managing and collaborating with creative and media agencies to deliver exceptional work.
- Exceptional communication and leadership abilities, with a proven ability to work effectively across diverse teams and stakeholders globally.
- Experience in consumer research and leveraging insights to shape campaign strategies and creative execution.
- Proven ability to balance global consistency with local relevance in campaigns.
Preferred Qualifications:
- Background in technology, subscription services, or a related field.
- Experience managing multi-million-dollar brand marketing budgets.
- Familiarity with PR management and leveraging earned media as part of integrated brand campaigns.
- Demonstrated commitment to inclusive marketing practices that resonate with diverse audiences.
- Candidates fluent in additional key market languages (Spanish, French, German, Italian, Portuguese, Korean, and Japanese) are encouraged.
Success Metrics:
- Increased brand awareness and engagement in target markets.
- Strong ROI on brand media and experiential campaigns.
- Successful adaptation of global strategies to regional markets with measurable impact.
- Positive consumer sentiment and PR coverage from campaigns.
- Growth in subscriber acquisition attributed to brand marketing efforts.
This is your chance to execute impactful, innovative campaigns on a global scale, influencing how millions perceive and interact with one of the most trusted names in digital privacy and security. We'd love to hear from you if you’re ready to lead high-impact marketing initiatives.
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Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
What We Do
The leading VPN company. Building a safer, better digital world.
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