About the Role
If you’re looking to be a part of a dynamic, data-driven team and an opportunity to dive deep into projects surrounding various campaigns that lead to awareness and conversion. As a Brand Marketing Manager, you’ll execute a successful brand marketing campaign by combining current trends to business objectives through creative content.
As the Brand Marketing Manager at GoMart, you'll spearhead key strategic initiatives to elevate brand awareness and drive growth through innovative campaigns and effective communication. In a dynamic and fast-paced environment, you'll face the challenges of staying ahead in a competitive market, adapting to evolving consumer trends, and managing rapid delivery demands. You will be responsible for shaping the brand's identity, launching impactful campaigns, and driving customer acquisition. Your contributions will be crucial in enhancing brand positioning, increasing customer loyalty, and supporting GoMart’s overall business expansion within the first three to six months.
What Will You Do
- Develop and implement brand strategies to increase GoMart's market visibility in Indonesia.
- Plan and oversee full-scale marketing campaigns focused on macro, micro moments, and specific use cases related.
- Leverage market research, consumer insights, and competitor analysis to refine brand positioning.
- Work closely with digital, CRM, and partnership marketing teams to customize campaigns and communications to align with the unique dynamics of each channel.
- Work closely with merchandising and business units to ensure brand efforts align with overall business objectives.
- Oversee and strategize social media and KOL strategies to boost brand engagement and increase awareness.
- Coordinate with external agencies for creative execution and campaign development.
- Monitor, analyze, and report on the performance of marketing initiatives, focusing on key KPIs.
What Will You Need
- 5+ years of experience in brand marketing, ideally within quick commerce/e-commerce/FMCG industries
- In-depth knowledge of consumer behavior, especially in the FMCG/quick commerce space
- Demonstrated success in leading cross-functional teams and managing external partnerships.
- In-depth knowledge about brand & marketing measurement metrics (BHT, TOM, Sp. awareness etc)
- Strong story-telling capabilities that are able to translate business & marketing strategy into captivating narrative.
- Adaptable and able to excel in a fast-paced, ever-evolving environment with shifting priorities.
- Familiarity with Media buying, CRM, social media, and influencer strategies.
- Knowledge & familiarity about FMCG will be a huge plus
About the Team
Our team is dynamic, fast-moving, and driven by a shared passion for delivering results. We collaborate closely across departments—business, product, operations, other Gojek units, and customer service—to ensure the brand aligns with our customers' values and Gojek’s identity. Innovation and data-driven decision-making are central to our approach. You’ll find a supportive yet challenging environment where creativity is encouraged and every perspective matters. Together, we’re committed to shaping the future of quick commerce through impactful, forward-thinking strategies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
