Brand Marketing Director, LEGO Education

Job Description

Do you dream of impacting kids lives through Learning Through Play? LEGO Education is changing the way kids learn in the classroom and is introducing a new way for kids to learn Science and other core curriculum subjects. In this exciting role, you will be at the forefront of our product and brand expansion as well as the impact on kids.

Core Responsibilities

• Steward the LEGO Education (LE) brand into our next generation portfolio, with focus on driving awareness and re-positioning in some key segments.

• Lead a small US and Denmark based team, including direction setting, providing ongoing feedback and coaching and supporting career development.

• Establish and drive the LEGO Education brand strategy including how to implement the brand vision, communication of brand activities across platforms and close collaboration with the LEGO Group headquarter functions and our local markets to increase effectiveness.

• Lead the creative direction for the LEGO Education brand, both visually and in writing, and in close collaboration with the LE Product Experience Design team.

• Lead integrated marketing campaigns globally including localization in key markets.

• Manage partners within LEGO Education, across LEGO entities and with external agencies and partners to find opportunities to collaborate and ensure optimal outcomes.

• Define and analyze performance metrics and reporting across activities to drive continuous improvement.

• Establish and support clear internal operating guidelines that create efficiency and empowerment in ways or working

Play your part in our team succeeding

The LEGO Education Brand team is part of the Global Marketing team within LEGO Education. The responsibilities cover brand building and campaign development for LEGO Education both in the markets, and internally within the LEGO Group. We are a global force of Learning Through Play in formal education, and our mission is to inspire and develop the builders of tomorrow, enabling every student to succeed.

Do you have what it takes?

The ideal candidate brings extensive Brand Marketing experience including B2B marketing and marketing leadership experience with a proven track record of successfully leading small, effective teams. In addition, you have experience with:

• Repositioning a brand to appeal to new customer segments and bridge evolving product portfolios

• Effectively managing external creative agencies including selection and contract negotiations.

• Leading teams to drive high quality visual design and creative production.

• Establishing, testing and learning with various measurement tools, Methodologies and attribution models.
   

As a person you are collaborative and can influence across various functions as well as you have a proven ability to work in a complex, global and matrix structure. You are highly creative, with an appetite to try new things and push boundaries and bring a good learning agility with well-practiced problem solving and resourcefulness. Finally, you are a skilled relationship builder with the ability to quickly establish trust and credibility within a wide variety of people and backgrounds.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.