Brand Manager

Company Description

To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel where we share behind-the-scenes insights and stories direct from our team members!

Job Description

The Brand Manager will play a critical role in managing the overall CD PROJEKT RED brand, ensuring it remains distinctive, aligned with the company's vision, and consistently resonant with global audiences. This role focuses on developing and executing go-to-market strategies and brand activation plans, ensuring that CD PROJEKT RED is positioned as a leader in the gaming industry. The Brand Manager works cross-functionally to align Public Relations, Promotions, Creative Services, and external partners to create unified marketing efforts that connect with gamers and drive the company’s brand presence forward.

Reporting to the Global Brand Marketing Director, the Brand Manager is responsible for guiding brand evolution, overseeing the development of marketing campaigns, and ensuring all communication aligns with CD PROJEKT RED's values and strategic goals.

Key Responsibilities:

• Brand Strategy & Evolution: Develop and implement innovative go-to-market strategies and activation plans to evolve the CD PROJEKT RED brand in alignment with long-term goals. Generate new ideas and solutions that contribute to the growth and differentiation of the brand.

• Market & Data Insights: Use consumer data, industry insights, and analytics to inform communication planning and brand strategies. Prioritize target audience segments and key brand features to create unique, differentiated positioning in the market.

• Cross-Functional Collaboration: Build and maintain strong working relationships across departments, including Development, Creative Services, Marketing, Public Relations, Communications, and Business Development, to ensure alignment and deliver on campaign objectives.

• Content & Campaign Management: Manage the development and execution of marketing, advertising, and promotional assets, including trailers, packaging, logos, special edition content, and digital assets (social media, websites, etc.). Collaborate with internal teams and external vendors to ensure timely and on-brand delivery.

• Campaign Calendar Management: Maintain and oversee the content marketing calendar, outlining all promotional efforts across channels to ensure consistent and cohesive messaging.

• PR & Communications Alignment: Partner with Communications and Public Relations teams to ensure messaging is aligned with product and brand strategies, ensuring consistency across all media and touchpoints.

• Transmedia Brand Consultancy: Serve as the brand expert and consultant for transmedia initiatives, including partnerships related to movies, television, books, toys, and other licensed products, ensuring they align with the CD PROJEKT RED brand.

Qualifications

• 5+ years of experience in brand management, marketing, or related roles, ideally within the gaming, entertainment, or tech industry.

• Proven track record of managing and executing large-scale brand and marketing campaigns with cross-functional teams.

• Experience working with global brands and managing external agency and partner relationships.

Necessary Skills:

• Strategic Brand Management: Strong understanding of brand strategy, go-to-market planning, and the ability to craft differentiated, compelling brand positioning.

• Project Management: Experience in overseeing the development and delivery of creative assets, managing timelines, resources, and budgets effectively.

• Data-Driven Decision Making: Ability to use data and insights to inform strategic decisions and optimize brand communication efforts.

• Cross-Functional Leadership: Exceptional collaboration skills to work across departments and manage multiple stakeholders to deliver unified and cohesive marketing efforts.

• Adaptability & Cultural Awareness: Ability to understand and adapt marketing strategies to different cultural practices and global perspectives.

• Creative Vision: A strong creative sense to guide the development of impactful marketing assets and campaigns, while ensuring alignment with the overall brand strategy.

• Communication & Influence: Excellent communication and presentation skills, with the ability to influence key stakeholders and drive consensus.

Additional Information

Working mode

• Hybrid/On-site work at our Warsaw studio.

Perks & Professional Growth 

• Flexible working hours — start your workday anytime between 8:00 and 10:00 AM.
• Trainings, lectures and courses — internal workshops, external training for each employee, ‘Meet a star’ events, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
• REDs have access to the cafeteria platform through which they can receive subscription benefits, additional medical packages or vouchers and codes to shops and cinemas.
• Merch — gifts for newborn rebels and regular chances to nab some cool swag!
• A welcome pack filled with goodies — to help you feel right at home once you join the team

Health & Well-being

• Private medical healthcare — a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives.
• Health checks — tests and vaccinations at the studio as well as professional advice and guidance from a specialist doctor.
• Psychological care — free mental health support and various well-being webinars. 
• Multisport card — gain access to a wide number of sporting and fitness facilities across the city.

Social Activities & Life in the Office

• Dog-friendly office — dog owner? Bring your pooch with you and look after them while working! There’s always a furry friend or two to meet at the studio.
• Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
• Healthy selections — ​​organic fruit, snacks, muesli, organic honey, vegan milk, and speciality coffee are all at your disposal around the studio. Enjoy!
• Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.

Head office in Warsaw

• Sustainable campus with an eco ethos — solar panels provide green energy, 2000 plants and an air-filtering system to help provide clean air, electric car charging points, flower meadows, and more green features in the works.
• An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support and yoga and healthy spine classes.
• Car and bike parking spaces.
• A designated space for your bicycle, as well as bicycle repair equipment and showers available whenever you need them. 
• No dress-code — we like to keep it casual.

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