Brand Manager - TENA
Join us on our mission to become the undisputed global leader in health and hygiene, and the #1 brand in Continence Care. We are a dynamic, innovative company dedicated to improving lives through our products, and we're seeking a passionate Brand Manager to support our TENA brand by identifying opportunities to enhance category and brand performance.
About the Role:
As a Brand Manager reporting to the Senior Brand Manager TENA, you will play a crucial role in driving the brand’s success. You will utilize consumer and category insights to meet unmet needs and support the development and execution of brand strategies. This role is designed to be flexible, adapting to changing business needs while focusing on key responsibilities that drive our brand forward.
Our role offers a dynamic blend of responsibilities in new product development (NPD), media, brand management, and retail execution across all channels. In a rapidly growing category, this is an exciting opportunity to modernize the brand image and expand into new digital channels.
We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk!
Brand Strategy:
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Support brand and category plans for TENA in ANZ to drive brand health and market share.
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Conduct annual brand audits and leverage consumer/category data for insights.
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Oversee ad hoc research projects and identify growth opportunities.
Innovation Strategy:
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Drive New Product Development (NPD) from concept to execution, contributing insights and managing specific projects.
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Provide insights and data to support business cases and ensure timely NPD delivery.
Communication Strategy:
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Collaborate with teams and agencies to execute TENA’s communication strategy across all channels.
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Develop media plans and assets, manage digital activities, and support trade marketing.
Commercial Performance:
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Meet sales (NSV) and EBITA targets, and lead Retailer Reviews to foster growth.
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Manage the TENA A&P and OPEX budget with accuracy.
Organisational Leadership:
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Build cross-functional relationships, champion brand strategy, and advocate for continuous improvement.
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Demonstrate professionalism, showing potential as a future Senior Brand Manager.
Who You Are:
With over 3 years as a Brand Manager in the fast-moving consumer goods (FMCG) industry, you are a confident communicator and skilled in stakeholder management. You collaborate effectively with team members and senior leaders, leveraging your project management expertise to ensure on-time delivery. You also bring:
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Proven expertise in 6P marketing (Positioning, Product, Pack, Price, Promotion, Place)
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Degree in Marketing or equivalent field
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FMCG experience, including end-to-end NPD and strategic thinking
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Strong project management skills, with the ability to lead cross-functional teams
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Knowledge of traditional and emerging media channels
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Proficiency in MS Office Suite (Outlook, PowerPoint, Excel, Word)
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Data-driven with experience in Aztec, IRI, or similar databases; SAP/ERP familiarity preferred
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Strong communication skills with leadership potential
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Adaptable, hands-on team player with decision-making capabilities
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Ability to thrive in a fast-paced, manufacturing, ‘blue-collar’ environment
What We Can Offer You
Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment.
As an employee at Essity, you will belong to an organization where you feel valued and supported to grow, and challenged to generate business results in a collaborative and open atmosphere.
Our Melbourne-based office in Springvale offers free, on-site car parking. Join us for an opportunity to contribute to a flourishing and vibrant global business. Enjoy benefits like an annual wellness day and the option to purchase additional leave.
Innovate for Good | Excel Together | Be You with Us
Application End Date:04 Dec 2024Job Requisition ID:Essity248171
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
