Brand Manager, Premium, Midscale & Economy Brands, MEA APAC

Posted 9 Hours Ago
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Bangkok, Phra Nakhon, Bangkok
Senior level
Hospitality
The Role
Manage brand standards and experience for PME brands in MEA APAC, while facilitating communication and overseeing brand identity application across channels.
Summary Generated by Built In

Company Description

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,
Join us and become a Heartist®.

Job Description

  • Champion key PME brands in MEA APAC, supporting Brand Directors and Director of Brand Experience, liaising with Global Brand teams and working with MEA APAC brand team and country leads.
  • Facilitate and communicate the yearly updates of brand standards and assist in managing the external brand audit process as well as the implementation and localization of global brand SOPs to ensure a consistent brand experience.
  • Oversee the cohesive application of brand identities across various channels.
  • Contribute to the continuous improvement of the guest experience across all brands and assist in tracking and reporting satisfaction scores, while implementing strategies for enhancement and sharing best practices.
  • Help execute and localize global brand campaigns in region for key brands across MEA APAC to establish and achieve campaign KPIs.

Qualifications

  • Bachelor Degree in Advertising, Marketing or Communications with Minimum 6+ years of Advertising, Brand Marketing experience, preferably in hospitality, preferably in a global capacity
  • Previous creative, design or media agency background preferred
  • Strong working knowledge of Microsoft Office (Excel, PowerPoint)
  • Knowledge of consumer brand landscape within/beyond travel industry.
  • Experience in hotel operations preferred

 

Additional Information

  • Develop your talent through Accor’s learning programs.
  • Opportunity to grow within your property and across the world!
  • Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.

Top Skills

Excel
MS Office
PowerPoint
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The Company
HQ: Paris
77,633 Employees
Remote Workplace

What We Do

We are Accor

We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.

We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.

Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

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