Brand Manager - National Activation & Measurement (Hero)

Job location: Remote, New York Tristate area, USA

This is a remote role with flexibility to travel into in our NYC office at 407 Broome St, New York, NY for onsite requirements and business needs.

The Brand Manager of National Activation & Measurement is responsible for planning & activating 360 marketing strategies for Hero that deliver on brand KPIs & revenue goals. We are looking at existing Brand Managers for this position, this is not a promote into role.

Core Responsibilities 

• Brand Strategy & Planning: Lead annual brand planning process, turning brand strategy into best-in-class marketing plans in partnership with key marketing leads, GNPI, internal creative & agency partners  

• Awareness Campaign Development: Act as key lead across marketing, internal creative & external agency partners to develop awareness campaigns for 2025 & beyond 

• Campaign Management: Oversee end-to-end campaign management from strategy setting, messaging development, content creation, 360 channel activation & performance management across product launch & conversion campaigns  

• Content & Claims Creation: Develop copy & content across channels from briefing through execution in partnership with key marketing leads, internal creative, agencies, legal & regulatory  

• National Collabs & Partnerships: Oversee established branded partnerships and evaluate new opportunities for 2025 and beyond 

• Derm & Sustainability Strategies: Own development and execution of the derm & sustainability strategies for the brand  

• PR Liason: Act as brand lead for PR, partnering with PR agency & Influencer team to execute brand strategies within the PR & amplify across national channels channels 

• Budget Management: Own total brand marketing budget, liaising across key budget leads & Finance  

• KPI Management: Define and track success metrics across the marketing plan  

• Research Management: Identify & manage the brand’s research plan in partnership with Data & Analytics team  

• Team Management & Talent Development: Lead goal setting, performance measurement & long-term development planning for 2 Direct Reports  

Who You Are 

• Experience managing 360 national marketing plans with a track record that met or exceeded key KPIs 

• Experience developing high impact, breakthrough creative 

• Experience managing national marketing budgets   

• Passionate about marketing, digital & social and up to date on the latest trends  

• Experience working in beauty, skincare or related categories is a plus 

• A creative thinker and problem solver who thrives in a fast-paced entrepreneurial environment & adapts quickly to changing requirements 

• Excellent interpersonal and communication skills with proven ability to collaborate 

• High initiative and can turn ideas into action  

• Nimble and can prioritize & oversee multiple projects at once 

• Results-oriented and strong analytical skills  

Education & Experience: 

• BA/BS required; MBA strongly preferred. 

• 6-8 years in Marketing (CPG, OTC, Cosmetics). 

• Excellent analytical skills and experience with category analysis and forecasting. 

• Familiarity with common consumer marketing research tools and techniques such as Nielsen or Circana data 

• Strong project management skills and communication skills (written, verbal, presentation, and interpersonal). 

Compensation

The US base salary range for this full-time position is $101,60 - $158,800. This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and your family) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match).

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