Brand Manager - Montu Brands

Company Description

Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.

Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged.

Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running – with revenue growth of over 26,000% and 9,000% – Montu is now the largest business of its kind outside North America.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

The Brand Manager - Montu Brands plays a pivotal role in creating and executing the brand strategy for Montu Brands product portfolio. With a background in prescription medicines marketing, the Brand Manager is responsible for planning and delivery of marketing initiatives with a direct impact on growth.

The role requires someone with exceptional project management skills who manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment.

Key areas of responsibility include acquisition and retention campaigns, clinical education, brand development, product launches, event management and consistently measuring impact. 

Key Responsibilities:

Brand Strategy:

Work with Senior Brand Manager to develop and deliver the Montu Brands product portfolio strategy

Identify growth opportunities for Montu’s product portfolio

Competitor analysis and stay on top of market trends

Brand Development and Product Launch:

Work with cross functional teams to assist with the development of new brands including visual identity, brand messaging, packaging and marketing collateral

Coordinate and deliver product launch training to sales and clinical teams

Responsible for communicating our brand's unique value proposition, acting as the brand champion, overseeing its successful application both within and outside the organisation 

Work with category managers to ensure effective product positioning of existing and new products

Assist with the development of visual narratives that tell the brand's story and engage audiences across different touchpoints

Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market 

Manage all packaging briefs and development including QA.

Campaign Management:

End-to-end execution of multi-channel marketing campaigns including digital, print, webinar, podcast and events, targeting a clinical audience.

Collaboratively work with the clinical team and medical writer’s on developing educational programs to increase prescribing 

Run training of General practitioners (GPs) representatives, Key Account Managers and clinical teams on Montu Brands 

Project Management:

Coordinate and collaborate with internal teams to ensure seamless project execution.

Adhere to project timelines, resources, and budgets to ensure on-time and on-budget delivery.

Escalate any potential roadblocks or challenges throughout the project lifecycle.

Manage project stakeholders, ensuring they are well informed of project status and updates. 

Marketing Collateral Creation:

Work with creative and content teams to develop marketing materials including eDMs, brochures, flyers, banners, presentations, and digital assets.

Ensure brand consistency is maintained across all communications and collateral.

Content Creation:

Responsible for maintaining our product information across internal and external websites. 

Developing and maintaining all product marketing and educational tools and documents

Brief content writers ensure content delivered is aligned to brand tone of voice and resonates with the audience.

Event Management:

Identify event opportunities and project manage events with the PR team

Provide brand support for all events

Measure success of brand/product related events

Reporting & Regulations:

Analyse campaign performance metrics and use data-driven insights to optimise brand strategy and drive continuous improvement.

Adhere to TGA regulations regarding the responsible marketing of medicines.

Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)

Deliver on individual and set departmental OKR and KPI’s as determined from time to time.

Continuous Improvement, Safety and Compliance: 

Develop and champion processes for the brand team.

Continuously learn from successes and failures to refine and enhance improvement strategies.

Actively participate in training (including mandatory training) and professional development sessions to enhance skill set.

Observe, understand and comply with all Occupational Health and Safety Legislation, Regulations, Codes of Practice, Policies, Procedures and directives.

Be proactive and responsible for own actions, and adhere to compliance requirements relevant to your position (eg. legislation, policy and guidelines).

Qualifications

You love the opportunity to innovate, have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change, and to scale, at a pace. 

In addition to these foundations, you will have:

• Bachelor's degree in Brand Management, Marketing, Business Administration, or a related field.

• Minimum of 5 years experience as a product/brand manager, GP healthcare marketing experience essential.

• Proven experience developing marketing plans that generate growth

• Proven expertise in crafting new brand identities, encompassing messaging and packaging development.

• Experience developing and executing product launch strategies and campaigns

• Exceptional project management experience and ability to manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment.

• Experience developing marketing campaigns to a clinical audience with proven success

• Demonstrable ongoing professional development in the field of brand management including strong understanding of branding and marketing principles.

• Strong understanding of a clinical audience and ensure campaigns effectively target and engage the intended audience.

• High level verbal, written and interpersonal communication skills including evidence of building networks and collaborative working arrangements with diverse stakeholder groups

• Strong project management skills and ability to work with cross-functional teams and meet deadlines

• Established analytical and problem-solving skills including proven ability to analyse and understand complex information, business processes and concepts

Additional Information

You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase.

We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers. Other benefits include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhancing your home office with our ergonomic equipment reimbursement benefit.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

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We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.