Brand Manager, incredibles & Beboe

The Role 

The Brand Manager will lead the development and growth of our incredibles and Beboe brands. This position requires an experienced and high energy marketer who believes in the power of brands to deliver transformative products and experiences to meet consumer needs. With strong communication plus creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for our brands both nationally and at the local market level.  

As a Brand Manager at Green Thumb, you will bring your enthusiasm and team-first attitude to building sustaining brands in our fast-paced, emerging industry and will work collaboratively & cross-functionally with revenue, sales, retail, operations, quality, compliance, R&D, and external partners to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization. This position will have the potential for direct line leadership as our organization continues to grow.

This is a hybrid position and requires onsite work at our Chicago HQ office. 

Responsibilities 

• Develop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb’s long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development. 
• Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brands forward. Manage all paid, owned, and earned media channels, as applicable.  
• In partnership with Innovation team, help lead the product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven and profitable. 
• Manage a team member who leads the commercialization process for all active market expansion and innovation projects. 
• Manage internal creative and external agencies, along with collaborating with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships. 
• Coordinate all new product development and launches with cross-functional teams including creative, sales, retail, and operations (go-to-market messaging, digital/trade resources, training, PR). 
• Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners. 
• Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently. 
• Ensure that all elements of brand foundations and visual identity standards are kept intact.  
• Partner with consumer insights to identify research opportunities and/or custom data resources to inform future business plans.  
• Coach, develop, and manage a team of Assistant Brand Manager(s) and/or Marketing Coordinator(s).  

Qualifications  

• 5+ years of progressive business experience with at least 3+ years in brand/marketing roles
  • CPG experience preferred
• Demonstrated ability to successfully manage a team; including hiring, training, coaching, and performance management.
• Experience working cross-functionally to translate brand strategies into company behaviors and company communications. 
• Strong analytical, commercial, and financial acumen, with experience managing a P&L.  
• Ability to leverage critical consumer and business insights to inform brand plans.  
• Strong attention to detail and comfort with ambiguity. 
• Ability to work cross-functionally with operations, finance, and sales. 
• Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution. 
• Demonstrated skill in leading strong cross-functional teams. 
• Demonstrated success in an early stage and or rapidly growing business. 
• Exceptional organization and project management skills  
• Strong writing, presentation, and verbal communication skills  
• Demonstrated interest in and passion for cannabis. 
• Bachelor’s degree in Marketing, Business, Management or a related field preferred

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 

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