Brand Manager Consumer

Posted 10 Days Ago
Be an Early Applicant
Breda
Mid level
Pharmaceutical • Manufacturing
The Role
The Brand Manager will develop marketing strategies, manage product portfolios, oversee budgets, and drive consumer engagement for dermatological skincare brands in the Benelux region.
Summary Generated by Built In

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

 

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

 

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Brand Manager, Consumer – Benelux

Location: Breda, Netherlands

Responsible for Brand strategy & product development, marketing campaigns & execution, retail and distribution support for the Dermatological Skincare Brands - Cetaphil Benzac, Curanail. You will align with the company’s overall goals and ensure it resonates with target consumers in the local Benelux markets.

Key Responsibilities

  • Brand positioning and product portfolio management: Drives a well-defined product portfolio as well as evaluate and manage the product portfolio; Including new product launches, product improvements, and end-of-life for under performing products. Works with the region to innovate and bring new products to market.
  • Implement pricing strategy that supports brand positioning, competitiveness, and profitability.
  • Develop marketing strategy and plans and implement it effectively in market to achieve the business goals and objectives and target customers.
  • Drive strong engagement through education programs to increase our presence and consumption.
  • Manage and develop campaign budgets, timelines, and collaborate with creative agencies to develop content to make an impact - owning logo and visuals and maximize the use of digital.
  • Lead the planning, development and execution of integrated marketing campaigns across Drug Chain, eCommerce and Pharmacies channels. 
  • Collects actionable consumer insights that guide brand strategy, product development, and marketing. 
  • Monitors the brand performance against the KPI’s and makes relevant reports for the management 
    Analyze sales performance trends and impact of competitive strategies

Skills & Qualifications

  • Bachelor's or Master's degree in Marketing or related field
  • Ideally, experience within the consumer, health and beauty or FMCG industry.
  • Competent developing strategy and implementing it effectively in market to achieve business goals and objectives.
  • Demonstrated ability creating materials and building strong relationships with external stakeholders.
  • Experience working with of managing agencies and budgets
  • Good understanding of customer and key stakeholders' interests and concerns
  • Entrepreneurial mindset
  • Fluent Dutch and English are essential for this role

What we offer in return

  • To work for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
  • A competitive compensation package with bonus structure and extended benefit package.
  • Hybrid work culture.
  • You will participate in feedback loops, during which a personalized career path will be established.
  • You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take on accountability.

Next Steps

  • If your application is successful and your profile is a match, we will invite you for a first virtual conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager 
  • The final step is a business case and panel conversation with the extended team

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Top Skills

Budget Management
Consumer Insights
Digital Marketing
Marketing Strategy
Product Development
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The Company
HQ: Dallas, TX
5,930 Employees
On-site Workplace

What We Do

Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
We deliver an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Through trusted partnerships with healthcare professionals, we ensure to meet individual consumer and patient needs with superior outcomes.

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