Brand Manager - Chips

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the community’s where our employees work and live is very important to Campbell’s. Our “Giving that Matters” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Consumer Marketers, Brand Builders, Snack Lovers Wanted. We are building a powerhouse team of consumer-centric, business-building marketers who are creating something special in the snacking category. We are looking for an individual with exceptional leadership and strategic thinking and who enjoys working in a fast-paced, team-oriented environment. They can’t be afraid to dream big or be deterred by a challenge – this is a great opportunity to come in and lead one of our high growth, strategically relevant brands and make a significant impact in our division and our consumers’ lives.

General Summary

As a Brand Manager you will be responsible for taking charge of one of our fantastic, high growth chips brands (Cape Cod, Kettle and Late July) and charting the next chapter in its success story. Specific responsibilities include continuing to strengthen and refine the brand positioning & consumer proposition, developing the annual plan, delivering the business plan, partnering with communications teams to establish our voice in the market and leaning-in with our innovation team to bring to life the best additions to our lineup.

This role will have full P&L responsibility leading the cross functional business teams, partnering with Breakthrough Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning to effectively commercialize and execute plans with excellence. Additionally, the Brand Manager will be responsible for successfully leading a team of (1-2) direct reports, helping develop and coach the next level of brand managers.

There is such tremendous upside to this brand and the right candidate for this role must be able to navigate between the day-to-day business deliverables and setting the long-term course for growth and success.

Minimum Requirements:

• Education - Bachelor's degree in Business/Marketing or MBA (MBA strongly preferred)

• Minimum 5 years experience in consumer brand management in house at a large consumer facing company. Experience at large CPG companies and/or food CPG companies is strongly preferred.

• Strong experience with POS/Panel Data to inform strategy and decision-making across multiple functions to drive business growth.

Knowledge, skills and abilities required:

• Proven portfolio brand strategy development using a disciplined approach

• Demand Planning and Forecasting experience - managing monthly consumption analysis and volume forecasting.

• Positive track record for developing successful breakthrough integrated marketing campaigns with emphasis on digital and social media

• Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base

• Proven ability to develop category and customer strategies to win with clear compelling category selling stories.

• Consumer first mindset in developing brand communication strategies

• Strong collaboration skills to bring to life In-Market Activations and define launch scenarios

• Excellent communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.

• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.

• Excellent analytical skills and business/financial acumen.

• Experience with Microsoft Office, Circana/IRI, Nielsen & SPINS.

Leadership Profile:

• Humble leader – confident in their skills but never afraid to listen and learn from others

• An individual who sets a clear vision and creates positive energy and focus across the team to deliver on that vision.

• Clarity of thought through ambiguous situations

• Highly resourceful with a tenacious & positive “can do” attitude

• Resilience through high visibility and pressure situations

• Collaborative, but can hold people accountable for total business impact.

• Prides themselves on knowing the business and our target consumers better than anyone else

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$144,200-$207,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.