Brand Manager - Cashalo/Empower

EMPOWER OVERVIEW

Empower is shaking up an outdated financial system by providing real opportunity for our customers: the opportunity to get the cash they need, to access fair credit, and to change their financial story. Today, we’re helping millions of people find financial security through machine learning models that evaluate creditworthiness using a more inclusive lens and mobile-first products: Cash Advance, Thrive line of credit, and Petal credit cards. Tomorrow? Creating even more financial paths for our customers (and their wallets) to succeed.

This year, Empower ranked #65 on Inc. 5000’s Fastest-Growing Private Companies list — our third year in a row cracking the top 100 — and was named by Forbes as one of the 25 Next Billion-Dollar Startups for 2024. Empower was also featured by Forbes on America’s Best Startup Employers list in 2023, and our Thrive line of credit product was named by Fast Company as one of 2022’s Next Big Things in Tech.

Empower is backed by Sequoia Capital, Blisce, and Icon Ventures. Ready to grow your impact and accelerate your career? Take a look at our open roles — we can’t wait to meet you.

THE EMPOWER WAY

Great Expectations: We come up with bold, audacious goals for ourselves and go all out for impact

Owner Mindset: We give every employee latitude to act independently, make smart choices, and move the business forward

Spirited Debate: We love skeptics and seek counter opinions to challenge our personal assumptions and expand our view

Customer Obsession: We listen to understand, empathize, and create a memorable, rewarding experience for our community

Inclusive Collaboration: We believe diverse teams make the best decisions, and we strive to give diverse voices a seat at the table

No Jerks Allowed: We value our relationships and take the time to build trust and connection and communicate respectfully

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Virtual first environment

About Cashalo

Empower is a fast-growing fintech on a mission to expand access to fair credit to give anyone the opportunity to improve their financial security and mobility. We recently launched in Southeast Asia through our acquisition of Cashalo, a leading online lending platform, and the fastest growing lender in the Philippines. Our mission to expand access to credit in the region will take creativity, passion, and drive.
Role Overview

We invite passionate individuals who are dedicated to building successful brands to join us as a Senior Brand Manager. In this role, you will be responsible for developing, implementing, and overseeing strategies that enhance and expand the company’s brand presence in the marketplace. Your responsibilities will include defining the brand values and voice, managing all customer touchpoints to ensure a consistent brand personality, and driving brand awareness, engagement, and loyalty among our target audience. We are seeking a candidate with solid experience in brand management, digital marketing, social media, and a strong understanding of the fintech or online lending industry.  We appreciate self-starters who are driven and work with autonomy. 
Scope of the role:

1. Brand Strategy & Development:

   • Develop and execute innovative brand strategies to drive brand recognition, market differentiation, and preference in the competitive online lending market.

   • Track, measure, and analyze the performance of brand campaigns and initiatives across digital channels, providing regular reports and data-driven recommendations to refine and optimize the overall brand strategy.

   • Drive long-term brand vision and positioning, ensuring brand strategies align with business goals and customer needs.

   • Oversee the development, execution, and maintenance of comprehensive brand guidelines to ensure a cohesive, consistent, and compelling brand voice across all touchpoints.

2. Brand Messaging & Content Creation:

   • Lead the creation and execution of multi-platform content strategies, including social media, websites, email marketing, blog posts, and video content to maximize brand reach and engagement.

   • Lead a team of marketers and designers to create compelling content strategies for various platforms, including social media, websites, email marketing, and other key touchpoints.

3. Customer Engagement & Experience:

   • Analyze customer feedback, reviews, and satisfaction metrics to continuously improve the customer experience and brand perception.

   • Lead campaigns that enhance customer engagement, foster loyalty, and build brand advocacy.

4. Media and Partnership Strategy:

   • Drive organic exposure through owned media channels, and amplify earned media by establishing partnerships with influencers, industry leaders, and strategic partners.

   • Negotiate and manage relationships with external agencies, influencers, and partners, ensuring alignment with brand goals and quality execution.

5. Cross-functional Collaboration:

   • Work closely with the Product and Customer Operations teams to ensure the brand experience aligns with core values and business objectives.

   • Collaborate with teams across different cities and cultural backgrounds, maintaining a strong, cohesive brand experience.

Candidate Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

• Minimum of 5 years of experience in brand management, preferably within the fintech, online lending, or e-commerce sectors.

• Strong understanding of digital marketing strategies and trends, including SEO, social media, and content marketing.

• Proven track record in managing and executing successful brand campaigns that deliver measurable results, as well as experience in agency and partnership management.

• Demonstrated leadership skills with the ability to align stakeholders and influence decisions using solid insights.

• Self-motivated with a creative, out-of-the-box mindset and the ability to thrive in a fast-paced, multicultural environment.

• Knowledge of online lending products and the financial services industry is a plus.

• Based in or near Manila.

At Empower, we hire for people that push themselves to understand others and seek out ways to challenge their personal assumptions. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We are committed to building a diverse, inclusive, and equitable workspace where everyone (regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics) feels like they belong. Even if your experience doesn’t exactly match up to our job description, you should feel empowered to apply regardless!