Brand Comms Coordinator Tork North LATAMAbout the Role
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The Brand Communication Coordinator for Tork in North LATAM will be responsible for developing and executing brand communication strategies for Tork in the markets of Mexico, Costa Rica, Guatemala, Panama, the Dominican Republic, among others, with a special focus on Mexico and the Dominican Republic due to the transition from the Familia Institucional brand to Tork.
This key role will ensure that brand communication initiatives are aligned with the global brand objectives and adapted to local needs. The ideal candidate will be a strategic communicator with experience in marketing and branding, capable of working in a dynamic and multicultural environment.
What You Will Do
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Execution of the Tork LATAM communication strategy for North LATAM countries
- Implementation of external communication initiatives across various media: external, events, partnerships, forums, influencers, digital channels
- Implementation of internal communication initiatives to position the brand
- Ensuring the implementation of communication campaigns derived from the global strategy and local product campaigns
- Support for the communication needs of the Commercial and Customer Marketing teams: development of materials, training, retail, among others
- Working with suppliers and communication agencies (Public Relations)
- Control of the Brand Comms budget for the North LATAM region
- Feet on the Street: visiting clients to understand communication needs firsthand
- LATAM project for the nearly 20 countries where we operate
Who You Are
Education and Experience:
- University degree in communication and/or marketing or related field
- Minimum of 2 to 3 years of experience in B2B business
- Previous experience in project management with cross-functional teams
Skills and Competencies:
- Excellent communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels
- Ability to work independently and as part of a team, managing multiple projects simultaneously
- Fluency in Spanish and English
- Competence in data analysis and report management
Attitudes and Values:
- Passion for B2B brand
- Proactive and results-oriented approach
- Ability to adapt to different cultures and regional contexts
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
#Essity-MX
Application End Date:17 may 2025Job Requisition ID:Essity253289
Top Skills
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
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