About the company
Primary is the largest early stage venture firm in the world, with $1 billion in assets under management and a staff of 50 working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more.
The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1, operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out.
About the role
Primary has one of NYC’s strongest venture brands, and this is an opportunity for a content marketer to take ownership for multi-channel communications and campaigns.
What you’ll do
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Develop and execute a strategic owned content program
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Manage and grow a stable of freelance writers and designers
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Work alongside our freelance video and podcast team to produce new series and concepts, ensure high quality output, and optimize for audience growth
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Support idea generation, research, and ghostwriting for partners as well as portfolio companies
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Grow a followership on social media, supported by freelance resources
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Own narrative development around new investment announcements
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Work alongside our event producer to pitch and book speakers for NYC Summit
About you
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3+ years of experience working in a brand marketing role or similar
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Experience at a marketing agency or early stage startup is a plus
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Great writer with an interest in growing online audiences
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Enthusiasm to work on strategy through execution
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Constant desire to learn along with bringing new ideas to the table
All candidates must be available to work at least 3 days a week at Primary's office in NYC.
If you are a talented and experienced brand and content marketing manager who is looking to join a fast-growing startup, we encourage you to apply!
What We Do
Primary is New York’s leading early stage firm, with a billion in assets under management and 50 full time employees. The team commits unreasonable resources to create unfair advantages for the world’s top founders.
Primary’s Impact team outnumbers investors 2:1, and is filled with seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors. This team embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 3,000 candidate interviews, maintains a pool of 5,000+ active job seekers, and hosts 250 events large and small for the NYC tech community each year.
Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes' Midas List and Insider's Seed 100.
