We are looking for a creative and data-driven Brand Strategist to define, execute, and elevate our brand identity and market positioning. This role focuses on increasing brand awareness, crafting impactful narratives, and delivering cohesive messaging across all channels to inspire and engage our target audience in Indonesia.
Responsibilities
- Develop and implement a brand strategy aligned with the company’s mission and goals.
- Analyze market trends, customer insights, and competitors to identify growth opportunities.
- Ensure brand consistency across all channels, including tone, voice, and visuals.
- Track brand performance (awareness, sentiment, engagement) and adjust strategies as needed.
- Lead and execute brand campaigns to drive awareness and engagement.
- Work with cross-functional teams to ensure brand alignment across all initiatives.
- Create content that supports campaigns and business goals, ensuring it reflects the brand’s voice.
- Bachelor’s degree in Marketing, Communications, Business, or a related field. preferably
- 3–5 years of experience in brand strategy or marketing, in Fintech, Financial Service, or Tech Company.
- Proven expertise in building and managing brand strategies for B2B or B2C segments.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent storytelling and communication skills.
- Creativity and a strong eye for detail in crafting compelling brand narratives.
- Ability to manage multiple projects and meet tight deadlines
What We Do
We are a prosperity platform company to harmoniously build a strong economy from the grassroots in order to realize the grassroots communities of technology equity, inclusiveness and sustainability.
We believe prosperity platform is the right solution to deliver high quality digital financial services and to bridge the gap that brings shared prosperity to the World.
Amartha’s Team are highly compassionate people who are impatient to deliver their impacts to alleviate the sufferings of others.
Working at Amartha means you are part of dynamic and compassionate team who make impact on daily basis. It means you sign up for a high-paced environment where everyone is taking part in achieving success and make other people happier.
It also means you wake up every single day energized, and excited of what’s next to be done to help Indonesia and the world a more equitable and prosperous place to live for everyone.
It means you feel special, as whatever you do with Amartha makes a dent in the universe, healing the world a day at a time.
Working at Amartha means you are ready to help and alleviate each other, contribute your best with empathy and passion. As we go long miles, you need a team to achieve your success.
Working at Amartha means you have made a conscious choice to embark on a journey to creating a less painful world. A journey that makes you feel good, that you have contributed to a meaningful work every single day.
Join our impact mission! Check our career page now👉🏼 https://careers.amartha.com/
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