Hiring Company:
Delicatessen Services Co., LLC
Overview:The Brand Communications Team helps set the brand tone and acts as the creative force to tell our stories and inspire consumers. Using advertising, digital marketing and social media, this team connects the brand to the hearts, minds & stomachs of our consumers. The Assistant Brand Communications Manager will be an integral member of this fast-paced, results-oriented team. This person should have a passion for bringing food storytelling to life through the strategic development and execution of brand communications assets across multiple platforms to create fully integrated marketing campaigns. This role is critical in driving brand equity, engagement and consumer action across the product portfolio and is responsible for a diverse range of assignments, projects, and activities to support business goals and objectives.
Job Description:
Essential Duties:
- Ensure strategic, consistent, and premium brand messaging is conveyed across all assigned brand communications channels.
- Act as a brand steward within marketing, across the business, and with agencies and other partners to uphold our premium brand image and reinforce the brand’s value proposition.
- Collaborate cross-functionally within marketing and other teams to ensure communications align with business objectives and adhere to legal and regulatory standards.
- Contribute to annual brand planning by helping to identify key challenges, opportunities, and objectives for brand communications efforts.
- Lead the execution of national campaigns and programs across assigned channels to build brand equity, engage consumers, and drive action.
- Prepare campaign and project briefs and manage creative and content development with agency partners from concept to completion.
- Collaborate with assigned agency partners and other external resources, which may include creative, PR, social, digital/interactive, experiential, and others.
- Ensure agencies have a deep understanding of Boar’s Head’s brand identity and consistently deliver premium, high-quality work.
- Guide agency creative development, aligning with the brand communications team, compiling and providing strategic feedback to ensure all assets effectively communicate the brand’s value proposition and premium positioning.
- Stay current on industry trends, competitor activity, and emerging consumer insights to inform marketing strategies.
- All other duties as assigned.
Education and Experience:
- Bachelor’s degree in marketing, communication, advertising, or a related field is required.
- 3+ years of job-related experience in marketing is required. Preferred industries include consumer packaged goods, food and beverage, wine and spirits, beauty, luxury goods, hospitality, and retail.
- Experience in creative brand development and content creation. Ability to evaluate creative with a discerning eye and through a strategic brand lens and provide clear and actionable feedback.
- Strong project management skills are mandatory, and the ability to manage multiple projects at any given time is critical.
- Strong attention to detail.
- Exceptional verbal and written communication skills. Passion for compelling brand storytelling.
- Balance between business acumen (budgets, strategy, etc.) and creativity.
- Strong collaboration skills and adept at navigating a highly matrixed organization. Ability to interact at senior levels of the organization.
- Ability to thrive in a fast-paced, fluid environment. Calm under pressure.
- High energy and a positive attitude.
- Passion for all things culinary.
- Ability and willingness to travel (~10%)
Location: This is a fully on-site role based in our headquarters in Sarasota, FL.
Location:Sarasota, FL
Time Type:Full time
Department:Marketing and Advertising
What We Do
Since Boar's Head was founded in 1905, much has changed. While many have learned to cut corners, we are happy to say we haven't changed with the times, and over 110 years later, we're still using only the finest ingredients—pure pork, poultry and beef, combined with real spices, and no fillers, by-products, artificial colors or flavors, gluten or trans fat. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World specialties, hummus, snacking, and foodservice items. With Boar’s Head, you can trust each and every one of our products was prepared with the utmost care.
Offering the world’s best delicatessen meats, cheeses and condiments is a never-ending quest that calls for a special type of team member. One who consistently:
• Pushes for excellence in their personal and professional lives.
• Invests in fostering relationships through open communication and respect.
• Collaborates to passionately delight our customers.
In exchange, we proudly provide:
• Top medical, dental, and vision coverage for team members and their families.
• Competitive pay, bonus, and 401(k) plans.
• Opportunities to participate in the Boar’s Head Sons and Daughters Scholarship Program.
• Career development opportunities through on-the-job, e-learning, and instructor-led training. Our Learning Management System has hundreds of courses to help team members learn and grow.
• Community involvement activities that tackle critical hunger-relief, healthcare, and education initiatives through non-profit organizations such as Feeding America, The ALS Association, Boys & Girls Clubs of America, The Salvation Army, and hospital foundations throughout the country.
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