Brand and Experience Specialist

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.

Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.

Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses. We are backed by global investors such as Sequoia, Warburg Pincus, EDBI Singapore and Founders Fund – renowned backers of industry-shaking innovators.

What you’ll do:

Brand Management:

• Develop and implement brand strategies to strengthen brand identity and market positioning.
• Oversee brand guidelines to ensure consistency across all touchpoints.
• Conduct brand health tracking and analysis, reporting on key metrics and insights.

Customer Experience:

• Lead initiatives to improve customer experience across all channels - with focus on digital and phygital experiences.
• Monitor and analyse customer feedback, using insights to drive improvements.
• Customer journey mapping to identify pain points and areas for enhancement.

NPS Management:

• Manage NPS tracking, reporting and operational cadence ensuring continuous improvement.
• Help develop and execute strategies in partnership with x-functional and country stakeholders to increase NPS scores.
• Work with x-functional stakeholders to address customer experience gaps in a timely fashion, setting us apart as best-in-class in delivering a compelling brand and customer experience.

Market Research and Analysis:

• Partner with the Research & Trends team to understand customer needs and industry trends.
• Analyze the competitive landscape to identify opportunities for differentiation.
• Utilise data to inform and refine brand and customer experience strategies.

Collaboration and Leadership:

• Collaborate with country, marketing, product, and customer service teams to align on brand and customer experience goals.
• Lead brand and customer experience initiatives.
• Present findings and recommendations to senior leadership.

What we are looking for:

• 4+ years of relevant experience in brand management, customer experience, or related fields.
• A rounded marketer with experience across brand management and customer experience orchestration
• Experience managing digital brands in a fast paced and data driven setup 
• Strategic thinker, Good communicator
• Proven track record of working in cross-functional and multicultural teams.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred but not mandatory.

Technical Skills:

• Strong understanding of brand strategy development and execution.
• Proficiency in data-driven decision-making, including experience with customer feedback analysis, journey mapping, and NPS management.
• Familiarity with market research techniques and tools to gather customer insights and industry trends.
• Advanced proficiency in tools like MS Excel, PowerPoint, and customer analytics software.

To all recruitment agencies: Circles.Life will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles.Life employees or any other company location. Circles.Life will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.