Brand and Content Manager

Job Description

OFX is a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.

Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.

Purpose of your role

We're undergoing a transformative journey focusing on B2B growth in a Fintech industry launching a new SaaS platform and products to B2B clients globally. With the brand strategy in place the role of Brand and Content Manager will lead a Centre of Excellence enabling all regional marketing and commercial teams to deliver customer growth programmes across Small Business and Corporate segments with creative and content assets that ensure brand consistency and scale. This role is a customer champion, passionate about the written word spanning several disciplines including Brand and Creative, Content strategy and Copywriting, SEO, B2B customer marketing, Partnership marketing, Sales Enablement and Social marketing.

The role will work extremely closely with the Heads of Regional Marketing (APAC, North America, UK & Europe), Head of Website, Head of Product Marketing and Head of Client Engagement to support with best of breed customer communication and brand experience across touchpoints. You’ll think holistically and omni-channel across a customer experience journey to optimise content. The key approach we are driving is “common where possible, custom where it counts” so that Heads of Regional Marketing can focus to a large extent on local customer growth.

Operating in a very dynamic B2B fintech market you will understand how to build and execute on B2B campaigns, be externally curious around the competitive environment and internally committed to delivering quality brand & product campaigns to drive direct acquisition and support sales teams with quality leads into the pipeline. You will also think about our internal customer and ensure all employees are well connected with the brand and as consistently as possible delivering a common expression of the brand.

You will lead a small creative and content team across time zones within the global centre of excellence and work with regional content specialists to ensure best practice and brand governance

What you do

• Taking the newly defined brand strategy build out brand guidelines, tone of voice and tools to enable the marketing and commercial functions to scale consistent integrated campaigns across all channels
• Leading your creative team build out a suite of global advertising assets and support regional marketing teams with the build and production of acquisition campaigns assets aligned to regional media plan
• As a brand manager within a fintech, B2B industry you will be familiar with Account Based Marketing and support regional teams with the design and production of both long form thought leadership content and micro pieces of content in enable buyers through the conversion pathways
• As a SaaS platform business with regionalised packaging and pricing plans you’ll support regional marketing teams will product assets tailored to their unique plans in country and also build and maintain a content calendar for global initiatives.
• Work closely with global Head of Client Engagement to manage the content across B2B customer automated lifecycle journeys to bring our CVP and product strategy to life for the customer
• You’ll manage the delivery of any global content campaigns, for example Product Newsletters, SEO articles for the website, monthly thought leadership articles to customers and case studies
• Audit of existing content to determine appropriateness in context, brand tone-of-voice, information accuracy and SEO
• Involvement in crisis communication and reputation management.
• You’ll sit on the Marketing Leadership team who are responsible for building high performing teams that lead with customer insights and develop and nurture a positive and engaging culture to attract, retain and develop high performing talent.

Qualifications

What you bring

• 5+ years’ experience working in primarily B2B, preferably fintech organisations building content for and targeting the Office of Finance (CFO, finance teams, and accountants) is preferred
• Lead brand and content teams with a deep understanding of brand strategy and creative copywriting
• Curiosity about the customer, product and the experience. Seek information across the business to then make the complex simple for customers through well thought out campaigns and stories
• Mindset for data-driven decision-making in content strategy and brand. Can appreciate marketing and commercial metrics; use insights to optimise content and brand strategies.
• Video Production: Knowledge of video content creation and strategy
• AI: Familiarity with AI tools for content production and optimisation
• UX Writing: Skills in creating user-friendly content for SaaS platforms and digital products.
• Passion for the brand, experience governing brand execution
• Be a great communication - Strong verbal and written communications skills, hands-on writing experience including SEO
• Depth of experience in B2B marketing and a proven track record in building and delivering B2B programmes
• Have worked within a marketing team working closely with commercial functions and have a good grasp on what drives customer experience excellence
• Can develop a picture of a market, target segments, and then work with cross functional teams to design and execute value propositions that appeal to those segments
• Great team player who can constructively challenge to get to better outcomes
• Ability to work well under pressure, with a high level of motivation in a matrix organisation
• Energetic, positive, resilient - with the ability to forge ahead with conviction in an organisation that is undergoing significant change and disruption
• Degree Qualified with additional post graduate qualifications preferred

Additional Information

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

#Li-Hybrid

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.