B2C Commercial Head

Posted 3 Days Ago
Be an Early Applicant
National Capital Region
Senior level
Fintech • Software • Financial Services
The Role
The role involves developing trade strategies, managing relationships with stakeholders, overseeing market analysis, executing marketing campaigns, and ensuring product distribution.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

ROLES AND RESPONSIBILITIES
Distributive Trade Management
Develop and implement distributive trade strategies to expand market reach and increase product distribution
Cultivate high-level relationships with industry stakeholders to enhance GCash’s market presence and acceptance
Establish and maintain relationships with distributors, wholesalers, and retailers to ensure product availability and visibility.
Oversee the analysis of market trends, competitor strategies, and consumer behavior to identify opportunities for growth and product distribution
Establish KPI for distributive trade activities, regularly reviewing performance and providing insights to senior management on progress and challenges
Develop and implement risk management strategies to address potential challenges in distribution, including compliance and fraud prevention
Optimize resource allocation for distributive trade initiatives, ensuring effective use of budget and headcount.
Trade Marketing
Define and implement a robust trade marketing strategy that enhances brand visibility and drives user engagement across various channels
Collaborate with Product, Sales, and Marketing Teams to ensure cohesive messaging and effective execution of initiatives.
Collaborate with marketing teams to develop trade marketing plans and promotional strategies that drive brand awareness and product demand.
Oversee the execution of trade marketing campaigns, including point-of-sale materials, in-store promotions, and merchandising activities
Leverage consumer insights and analytics to inform trade marketing strategies, ensuring they resonate with target audiences.
Drive innovation in trade promotions, exploring new formats and platforms to engage consumers and retailers effectively.
Analyze the effectiveness of trade marketing initiatives and adjust strategies as needed to achieve sales
Act as the primary point of contact for key stakeholders, including merchants and partners, ensuring their needs and feedback are integrated into trade marketing strategies

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Top Skills

Compliance
Gcash
Market Analysis
Trade Marketing
Am I A Good Fit?
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The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
On-site Workplace
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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