B2B Product Marketing Manager

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces. Our AI photo and video generation models power our apps and platforms, including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential.

Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships. Popular Pays is a cutting-edge influencer marketing and content creation platform that connects brands with a community of over 100,000 vetted creators and influencers. Acquired by Lightricks in 2022, Popular Pays leverages advanced AI capabilities to streamline the process of creating, managing, and analyzing influencer-driven marketing campaigns. Our platform is renowned for its ability to produce authentic, high-performing content that resonates with audiences, driving significant business impact for our clients.

The team & role 

The Product Marketing Manager (PMM) will play a crucial role in driving the success of our AI-powered products and services by developing and executing innovative marketing strategies. This role requires a deep understanding of the product, market, and customer needs, as well as the ability to leverage data and technology to drive results. The PMM will work closely with the Director of Product Marketing based in Israel and collaborate extensively with sales teams across multiple locations, including Chicago, New York, Arizona, and London.

What you will be doing

• Product Positioning: Develop clear, compelling product positioning and messaging that showcases our AI capabilities and differentiates Popular Pays in the marketplace.
• Go-to-Market Strategy: Plan and execute data-driven go-to-market strategies for new product launches, including defining target audiences, marketing channels, and success metrics.
• Sales Enablement: Create and provide sales teams with cutting-edge tools, materials, and training they need to effectively sell Popular Pays products. This includes developing interactive sales decks, AI-powered product demos, and comprehensive competitive analysis.
• Content Creation: Collaborate with the content team to produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and social media content. Demonstrate exceptional writing and creative skills to craft compelling narratives.
• Market Research & Analysis: Conduct in-depth market research to understand customer needs, market trends, and competitive landscape, using advanced analytics tools to derive actionable insights.
• Campaign Management: Plan, execute, and measure multi-channel marketing campaigns to drive product awareness, adoption, and customer engagement. Utilize marketing automation tools and AI-driven insights to optimize campaign performance.
• Customer Feedback: Gather and analyze customer feedback using advanced analytics tools to continuously improve product offerings and marketing strategies.
• Cross-Functional Collaboration: Work closely with product development, customer success, and operations teams to ensure cohesive and effective marketing efforts.

Your skills and experience

• 3-5 years of experience in product marketing in B2B SAAS, preferably with the digital marketing industry.
• Deep understanding of influencer marketing, content creation, and social media platforms - a plus.
• Excellent communication, presentation, and storytelling skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with market research, data analysis, and marketing analytics tools.
• Strong collaboration skills and ability to work with cross-functional teams, especially sales and product teams.
• Strong orientation of AI concepts and tools and passionate towards applying in marketing and content creation processes
• Bachelor's degree in Marketing, Business, or a related field.

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