B2B Communication Specialist (France) | TheFork

Posted 2 Days Ago
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Paris, Île-de-France
Junior
Software • Travel
The Role
As a B2B Communication Specialist, you will oversee communication strategies tailored for restaurant partners, ensuring alignment with brand objectives. You will develop and implement content marketing plans, manage sales materials, produce various communications, and leverage PR and social media for enhanced market visibility. Collaboration with sales and marketing teams is essential to support B2B initiatives and events.
Summary Generated by Built In

Join our Movement and Champion Restaurant Culture! 💚

 

At TheFork we believe that the best things in life happen around the table, and we are on a mission to connect the world’s favorite restaurants and the broadest community of loyal diners. 

 

Finding the best dining experience for our Diners community or boosting restaurant performance for our Restaurateurs Partners has never been easier thanks to our signature products: 

 

📱TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease.

💻TheFork Manager: our innovative software tool that digitizes restaurant operations, empowering our Restaurateurs to manage bookings efficiently and boost their revenue.

💳TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app

At TheFork, we also believe that people truly make the difference. None of this would be possible without our vibrant Forkies community. Our strong core values—Better Together, Ownership, Respect, and Growth—are the guiding principles of everything we do, shaping our behaviors: “Come as you are,” “Dig in,” and “Make it Memorable”.  

TheFork leads the restaurant booking market in Europe and operates in 11 countries. Our offices boast a fully international team working together in a flexible, multicultural, and constructive environment that provides everyone with space to grow, both professionally and personally.

To learn more about TheFork and our Forkies, explore our official site: https://www.careers.thefork.com


We are looking for an experienced and passionate B2B communication specialist to join our local marketing team in France. 

What you will do :

As a communication specialist, you ensure consistent communication across all customer touch points for restaurant partners, either prospects or clients. You are working on a daily basis with our B2B Marketing teams as well as sales teams.

Brand content

  • Define our content marketing approach to support our acquisition and retention objectives, create the content required and orchestrate its implementation during the year. 
  • Ensure all of our B2B communications are aligned with our brand strategy, guidelines and ambition. 
  • Support the B2B Website revamp (content & structure) in collaboration with the global B2B marketing team.

Local B2B Communication Content  : 

  • Define the yearly communication plan “marronnier” to support our strategy on both prospects & clients. 
  • Produce all marketing-related content (written and visual) to « package » the offer, within brand guidelines and in collaboration with CRM, brand local, restaurant offer, sales team, product . You are expected to coordinate, maintain and publish content on all our touchpoints such as B2B website, B2B Blog, social pages, CRM communications, together with the different teams (local brand, CRM global, B2B marketing).  
  • Support the B2B marketing central team in defining and producing the right assets (messages & key visuals) to target our prospects on paid levers (meta, linkedin, google,etc…)
  • Challenge and support the agency on SEO strategy, validate content for blog & website

Sales material : 

  • You manage sales material, in a consistent way and align with sales & customer success to make sure you deliver sales pitches that fit their needs

PR & social media : 

  • Leverage PR and social media to enhance the visibility of our ERB and reinforce our leadership position on the market in collaboration with our brand local team. 

Events  : 

  • Support our Industry Relation team in packaging our offer on their events.
  • Support the deployment of the B2B events we attend and be responsible for our visual identity and dedicated communication plan in collaboration with our brand manager and Industry Relation team.


  

Who you are :


Main competences:

  • Master’s Degree in marketing / communication studies
  • You’ve already had a first experience in communication
  • Excellent written communication skills, with the ability to create inspiring content (Newsletters, post, stories, blog articles, etc)
  • A wide degree of creativity 
  • You're on the hunt for spelling mistakes like no one else
  • You are rigorous & pay attention to details
  • Native level of French, fluent in English
  • You love food

What we offer you  

😄 An awesome team (not everybody like our jokes, but we try our best) 

🏠 A Permanent contract (that can be useful in life) 

⚖️ Flexible working environment (2 days home office per week) 

💚 Complementary time off to spend with your loved ones 

💸 Competitive fixed salary, bonus and equity (yes, equity!) 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams - More than 30 nationalities and 16 offices worldwide 

🏳️‍🌈 Highly inclusive working environment 

🤸‍♀️ Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel etc 

🎓 Continuous learning and development programs 

👶 Financial benefits in the events of a birth, adoption, pacs, or wedding  

😌 Free access to the Calm app  

🏡 Housing assistance plan to help find accommodations, or with repairs for your home 

🏥 72% of health insurance fully covered by the company 

👩‍🦽 Life Insurance and Disability at no cost to the employee  

🍴 Amazing offices with dining, coffee point on each floor, and leisure area    

🎤 Team building events (we love karaoke. A lot. A lot.)

We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great.

#LI-AD2

The Company
HQ: Needham, MA
5,280 Employees
On-site Workplace

What We Do

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.

The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.

* Source: SimilarWeb, unique users de-duplicated monthly, June 2022
** Source: Tripadvisor internal log file

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