We are seeking a highly experienced and strategic AVP – Programmatic Media to lead our programmatic media buying initiatives across premium DSPs and other key platforms. This leadership role is critical in driving scalable, ROI-driven performance marketing while managing and mentoring a high-performing team of media buyers, analysts and campaign managers.
Key Responsibilities
- Lead programmatic media strategy and execution across multiple DSPs/SSPs including DV360, The Trade Desk, Xandr, and others.
- Own and manage large-scale media budgets (multi-million dollar monthly spends), ensuring ROI-driven optimizations.
- Build, mentor, and scale a high-performing media team, including media buyers, analysts, and campaign managers.
- Develop and implement best-in-class media buying processes, workflows, and automation tools for increased efficiency.
- Collaborate with internal teams (creative, analytics, product, and business units) to align paid media strategies with growth objectives.
- Leverage advanced audience segmentation, targeting techniques, and bidding strategies to maximize campaign performance.
- Stay ahead of industry trends and technology advancement.
- Negotiate with platforms, data providers, and exchanges to secure the best rates and premium inventory.
- Build robust reporting frameworks and dashboards to track campaign performance, media efficiency, and key business metrics.
Requirements
- 10+ years of experience in digital media buying, with at least 5+ years specializing in programmatic advertising. Agency, ad network, or performance marketing background is a plus.
- Proven track record in managing high-budget media spends across diverse industries.
- Expertise in major DSPs (DV360, The Trade Desk, Xandr, Yahoo DSP, etc.).
- Strong analytical skills and data-driven mindset, with experience in audience targeting, attribution, and performance measurement.
- Strong negotiation skills to drive partnerships and cost efficiencies.
- Strong leadership, communication, and cross-functional collaboration skills.
About Z1:-
Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in the US (New York) and in India (Gurugram).
At VDO.AI, we think innovatively. We are diverse and celebrate each other’s achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.
We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.
Top Skills
What We Do
Z1 Tech is a technology-first company that aims to revolutionize digital content consumption experiences. Our quest started in 2015 to provide future-proof solutions to businesses and empower them in a technologically-dominated environment. Through collaborative efforts of more than 200 innovators spread over 4 countries, we have successfully created revolutionary brands like VDO.AI and Plunic. Our products and services stream over 5 petabytes of content, impacting 25 million people every day. We strive towards increasing our workforce, partners, and brand awareness by 3X every year.
