Who we are looking for
You will own all digital activity for the brand in the US, focusing on customer acquisition and retention, while fuelling our growth in the US. Reporting to the CMO - US, you will lead a growing team, facilitating best-in-class campaign delivery and driving continuous development across channels. You will be responsible for acquiring, retaining and running analysis of customer acquisition, with a focus on enhancing the digital function.
You will enhance our marketing, analytics, content and technology strategies, leveraging your experience in leading digital for a challenger brand. As a confident leader, you will mentor and motivate your team.
The salary range for this position is $150,000 - $190,000 annually.
bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Preferred skills and experience
Proven experience in driving performance acquisition across websites and applications.
Strong understanding of Paid Search and Paid Social as acquisition channels.
Experience as a leader in a cross-channel role and in building and measuring best-in-class digital activations across multiple marketing channels.
Ability to use data-driven insights to quickly iterate and methodically improve results.
Passionate about all things digital, with the ability to lead and inspire.
Strong commercial awareness, acumen and negotiation skills.
Proactive and innovative leader.
Strong understanding of GA4 and AppsFlyer, or similar MMP.
Experience in the sports or gaming business is a plus.
Main Responsibilities
Owning the digital budgets and KPIs, providing strategic direction and ensuring effective and responsible advertising.
Developing, strengthening and leading a high-performing team, acting as the key 'go-to' for expertise and escalation.
Leading and contributing to performance marketing and analytics change initiatives as part of global transformation projects.
Driving working synergies between Digital, Brand and CRM.
Coaching the team to adopt a data-driven and customer-centric perspective that uncovers opportunities for the Business.
Creating and enhancing relationships with stakeholders at all levels, ensuring alignment on outcomes, priorities and performance.
Defining clear hypotheses to identify new opportunities for the Business.
Overseeing and delivering industry-leading cross-channel marketing campaigns.
Developing structures, processes and strategies for the digital marketing team, applying best practices and testing frameworks for optimal performance.
Top Skills
What the Team is Saying
What We Do
bet365, one of the world's leading online gambling companies, is a driving force in the development of enterprise and Internet technology.
Established by Denise Coates CBE in 2000, we have rapidly grown into a global operation employing over 7,000 people and deliver an unrivalled online experience to more than 90 million customers in 22 languages.
Initially, we began by offering online Sports betting but with forward thinking leadership we chose to focus our attention on In-Play betting.
The gamble paid off and enabled us to forge our market leading position. In-Play has been fundamental to our success and remains the cornerstone of a business which, in 2017/18, saw £52.6 billion taken in Sports wagers with up to 2 million markets on site at any one time. Our game changing In-Play betting product and comprehensive sports Live Streaming service covering 750,000 events a year are complemented by our offerings in Casino, Poker, Games, and Bingo.
Innovation continues to be our lifeblood and we pride ourselves on the standards of customer service we deliver. Driven by a shared vision to be the best in our industry, a technology team in excess of 1,300 people work in house to provide the technological advances that enable us to maintain our leadership position.
Giving our teams the freedom to innovate is essential to our success. Our award winning business has worked hard to cultivate a culture of creativity where good ideas and a techno entrepreneurial attitude are encouraged and rewarded.
Today we continue to push technological boundaries and break new ground in software innovation.
Why Work With Us
Our employees have worked hard to achieve our industry status and we encourage them to continue to grow with us. We offer career paths in Technology, Trading, Operations and Media and focus on providing staff with the tools, skills and support they need to succeed. Together we can continue to improve our products and services.
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