Marketing Analytics Principal

Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace. 

MARKETING

We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.

LONDON

Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.

THE ROLE

We are seeking a highly skilled Marketing Analytics Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing. You will be responsible for leading the organization's efforts to understand the true value of our entire paid marketing investment, leverage data to drive insights, improve decision-making, ensure governance of data and drive business decisions and strategies. You thrive in solving complex problems in an entrepreneurial, fast-paced environment, balancing tactical needs whilst driving strategically for a long-term solution.

WHAT YOU'LL DO

• Define and execute the overarching strategy for marketing attribution and incrementality measurement, aligning with business goals.
• Lead the adoption of advanced attribution models and incremental testing frameworks
• Develop scalable methodologies for causal inference, lift studies, and experimental design to measure true marketing impact (Performance Marketing, CRM and Organic Channels)
• Provide technical expertise, guidance, roadmaps, workflow process management and prioritization to our data Analytics Team
• Manage multiple projects and stakeholders within the marketing, data science and analytics teams delivering quick, agile progress and recommending priorities
• Stay ahead of industry trends in attribution, incrementality testing, and emerging technologies
• Represent the company at industry conferences, sharing thought leadership and insights

WHO YOU ARE

• You have an established track record of designing and implementing robust attribution methodologies and incrementality testing frameworks, particularly with digital advertisers.
• You are highly skilled in leveraging analytics tools (e.g., Google Analytics, Adobe Analytics/Omniture), mobile measurement partners (e.g., Adjust, Appsflyer), and advanced data environments like BigQuery
• You possess deep expertise in statistical modeling, machine learning, and causal inference techniques, enabling you to deliver actionable insights and optimize marketing efforts.
• You have hands-on experience working with large datasets using tools like R, SQL, and Python.
• You’re adept at designing and executing A/B and multivariate tests and applying statistical analysis to uncover meaningful trends and opportunities.
• You are a confident and strategic thinker, capable of transforming raw data into structured, automated systems and intuitive reporting solutions that drive business impact.
• You have extensive experience in marketing analytics, you bring a specialized focus on attribution and incrementality, with a track record of delivering measurable results.
• Familiarity with managing paid channels (e.g., PPC, display) is a plus, enabling you to bridge strategic analytics with executional insights.

REWARDS & BENEFITS

• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
• Critical Illness Insurance and Life Assurance
• Flexible working environment and more!

EQUAL OPPORTUNITIES STATEMENT

• FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

SCAM DISCLAIMER

• It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

We are seeking a highly skilled Marketing Analytics Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing.