The Creative Designer is responsible for the implementation of coordinated public relations and marketing efforts, as well as creating engaging online and offline marketing content for 4-H Primitive Pursuits. The Creative Designer may provide input to planning and strategic communications/marketing efforts. This position involves diversified duties requiring knowledge of marketing, public relations, desktop publishing and website software. The Creative Designer works in partnership with the Marketing Coordinator (Temp Program) and collaborates with the Director in all projects regarding planning for and creating marketing materials to promote the programs of 4-H Primitive Pursuits.
Required Qualifications:
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Associate or Equivalent Education (GED/High School Diploma + 1 yr transferrable program/functional experience).
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Experience relevant to the role of the position.
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Demonstrated ability to communicate effectively through oral, written and visual channels using traditional marketing materials, as well as electronic technology.
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Ability to design and technically execute creative, dynamic and interactive user-friendly web pages.
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Computer literacy, including experience with the Macintosh and/or PC-based Windows environment.
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Familiarity with basic design software, web editing software, e-commerce software.
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Outgoing, creative and caring personality with a strong desire to grow professionally and personally.
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Ability to meet travel requirements associated with this position.
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Ability to meet acceptable background check standards, if required.
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Ability to work flexible hours which may include evenings and/or weekends, as appropriate.
Preferred Qualifications:
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5 years of design or comparable experience.
Subject Matter/Background: (Program job family only.)
Agriculture and Food Systems Community and Economic Vitality
Nutrition, Food Safety & Security and Obesity Prevention 4H Youth Development and Children, Youth and Families
Environment and Natural Resources, Sustainable Energy, Nutrition
and Climate Change Other- Marketing
Responsibilities/Essential Functions: (List the position’s assigned responsibilities and estimate percentage of annual time spent on each responsibility. Include only the essential functions that are fundamental and necessary to the position. If the section does not apply to this specific position, leave it blank. Estimate of percent will vary based on the needs and changing priorities of the position. Approximate percent of time will be annualized in 5% increments.)
Administrative Responsibilities:
Direction - 5%
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Support Primitive Pursuits team in developing appropriate strategies to maximize return on investment.
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Assist with the continual development of Primitive Pursuits brand as it pertains to values, deliverables, and quality of program, as part of the Primitive Pursuits team.
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Assist in planning effective strategic communications.
Management - 35%
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Under direction of supervisor, manage and plan website pages to strategically increase lead generation, email opt-ins, enrollment, and other organizational goals.
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Monitor website, social media and other communication methods' use-age and support the measurement of the effectiveness of marketing efforts.
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Make recommendations to supervisor for strengthening and improving the marketing plan.
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Act as production and marketing expert for staff within the program by consulting with them on marketing projects and providing high level advice on creation of marketing materials.
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Under direction of supervisor, enhance relationships with community organizations in order to build connections to enhance marketing efforts.
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Ensure that social media content contains current and timely program related news and information, under the established program parameter.
Coordination/Operation - 55%
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Develop customer profiles and segmentation.
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Upgrade website based on changes in program and program needs.
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Design and create online and offline marketing and fundraising campaign materials.
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Initiate regular website updates and online content creation and implement strategic development plans for 4-H Primitive Pursuits website.
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Design, create, and deliver all email newsletters to various audiences.
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Design and create new webpages, and make appropriate updates to existing webpages.
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Support educator staff with preparation of program brochures and fliers.
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Coordinate displays and represent Primitive Pursuits at events, fairs, under guidance of supervisor.
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Handle bulk mail and print media delivery to various local outlets.
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Coordinate photography and photo tagging, archiving, etc.
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Coordinate the placement of advertising in online and offline media.
Professional Improvement and Other Duties as Assigned - 5%
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In cooperation with Supervisor and/or Executive Director, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes in programming and Association priorities.
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Collaborate in activities that are in general support of Cornell Cooperative Extension including but not limited to attendance at staff meetings, timely reporting of expenses, working with other staff, general marketing of Extension programs and other duties as assigned.
Health and Safety - Applied to all duties and functions.
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Support the Association to maintain a safe working environment.
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Be familiar and strive to follow any applicable federal, state, local regulations, Association health and safety policy/procedure/requirement and standard.
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Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/EPO and Policy - Applied to all duties and functions
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Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
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Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
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Aware of, and adheres to, established Cornell Cooperative Extension Association of Tompkins County policies and procedures.
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Contribute to the overall success of the organization by performing all assigned duties in a professional, timely, and accurate manner.
This is a Part time, 24 hours per week, non-exempt, benefits eligible position. Compensation paid at the rate of $23.00 per hour. Excellent benefits, based on eligibility, including:
- Vacation, Sick and Personal time
- Paid Holidays
- NYS Health Insurance Program (including Dental Insurance)
- NYS Retirement
- Long-term Disability Insurance
- Voluntary Tax Deferred Annuity
- Voluntary Flexible Spending Accounts
- Voluntary Group Universal Life Insurance
- Voluntary Personal Accidental Insurance
- Voluntary Legal Plan Insurance
- Voluntary Long Term Care Insurance
- Voluntary Auto and Homeowner’s Insurance
- Voluntary Pet Insurance
- Voluntary New York’s College Savings Program
Please be sure to read the Notice to Applicants found on the Jobs with CCE page:
https://cals.cornell.edu/cornell-cooperative-extension/join-us/jobs
How To Apply: Applicants (including current employees of other Cornell Cooperative Extension Associations) must apply online through the APPLY button in this job posting. Current employees of Cornell Cooperative Extension Tompkins County are considered internal applicants and must apply online through their Workday account which may be accessed here: http://workday.cornell.edu/. For details on how to apply, visit: https://cals.cornell.edu/cornell-cooperative-extension/join-us/jobs/apply
All applicants are requested to submit a cover letter, resume and indicate three individuals who may be contacted as a reference. Please consider indicating in your application all information you feel would be helpful for selection committee members to know. Once the application is submitted you will NOT be able to change your submission or add attachments. Be sure that you have followed all directions and requirements listed in the job posting.
Position closing dates may change based on Association needs.
No relocation or VISA Sponsorship available.
The Association may make reasonable accommodations to enable applicants to participate in the hiring process and employees to perform the essential functions of their job. If you require an accommodation so you may participate in the selection process you are encouraged to contact Cornell Cooperative Extension Administrative Systems at 607-255-6120, or via email at: [email protected].
Job Title:
Association Communications Coordinator
Level:
005
Pay Rate Type:
Hourly
Company:
Contract College
Contact Name:
Sherrhonda Ebony
Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.
Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.
Familiarize yourself with Cornell's COVID-19 workplace guidance as well as the university's COVID-19 services and information.
University Job Title:
Association Communication Coordinator
Job Family:
County Extension
Level:
005
Pay Rate Type:
Hourly
Pay Range:
Refer to Posting Language
Remote Option Availability:
Cornell Cooperative Extension
Company:
Contract College
Contact Name:
Sonja Baylor
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2024-11-20
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