Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
We are looking for an experienced Associate Trade Marketing Manager who will be responsible for marketing planning and execution trade marketing activities across out UK Key Accounts Brand Partners. The Associate Trade Marketing Manager will be responsible for managing the overall account marketing strategy, liaising with the marketing teams to align and own the product calendars and marketing activations, and ensuring we utilise all opportunities to drive the accounts growth from a trade marketing perspective.
The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online to instore with specialist knowledge in Ecommerce.
This role is office based 3 days per week with the ability to work weekends and unsociable hours when required. We offer hybrid working and a flexibility to working hours to accommodate for a healthy work life balance.
MAJOR ACCOUNTABILITIES:
- Account management of key brand partners in alignment to the UK trade marketing strategy with a key focus on strategic key accounts
- Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers
- Create and present consumer-first, account specific pre-line marketing presentations that influence future buys
- Highlight gaps, challenges and opportunities from Global/EMEA plans for your accounts
- Creation and implementation of account marketing plans, leading tactical activity and marketing channels to deliver brand awareness and sell through
- Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role
- 360 campaign management – planning, creative, production & activation.
- Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
- Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
- Ability to liaise and build relationships with internal and external stakeholders.
- Promote the correct use of New Balance brand guidelines.
- Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)
- Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.
- Explore external digital, paid media, social and PR initiatives where required.
- Utilise and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts
- Work with wholesale creative teams, agencies and/or internal creative team to develop innovative ‘brand firsts’ experiential, instore & online marketing asset
REQUIREMENTS FOR SUCCESS:
- Educated to degree level or equivalent qualifications
- Proficient using Microsoft Packages and Adobe
- Experience managing and delivering marketing campaigns
- Strong knowledge and understanding of the digital consumer journey as well as data analysis
- Experience in the sports, culture, and performance industry
- Knowledge and understanding within the sports, culture, and performance industry
- Experience of juggling multiple projects effectively
- Process driven with a clear understanding of working across multiple partners, wholesalers, seasons, products, agencies, and departments
- Great understanding of consumer behaviour and the ability to deliver campaigns from awareness through to conversion
- Teammate with excellent communication skills
BENEFITS:
- Discretionary Bonus Opportunity
- Private Medical Insurance
- Dental Scheme
- Pension Scheme
- Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish)
- Hybrid working (3 days on-site)
- 25 days Annual Leave per year
- Life Insurance
- On Site Gym
- Employee Discount
- Opportunity to work abroad for four weeks per year
- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Top Skills
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
