Join us as we empower the world to work out, creating healthier lives together.About the Opportunity:
The Associate B2B Regional Marketing Manager at Life Fitness / Hammer Strength will collaborate with Sales leadership to drive regional growth through integrated marketing campaigns. Acting as the voice of the customer, they will leverage market insights to execute targeted, result-driven marketing activities for key customer segments and territories.
Key Responsibilities:
- Develop and execute the U.S. regional marketing plan to support sales models, customer segments, and growth targets.
- Manage U.S. marketing initiatives for verticals such as military, education, and country clubs, ensuring effective execution and tracking of results.
- Present regional marketing strategies and results at U.S. meetings.
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Execute data-driven campaigns using to generate leads and nurture customer relationships.
- Localize global campaigns to enhance lead generation and brand connection within the region.
- Support events and factory tours, working with regional teams to build partnerships and identify new customers.
- Analyze campaign performance and ROI, refining strategies based on insights.
- Collaborate with global and digital marketing teams to drive demand generation through inbound and outbound tactics.
- Work with internal teams to execute marketing plans and maintain customer insights through site visits.
- Lead regional trade show participation, ensuring consistent messaging and on-site presence.
- Gather insights on customers, competitors, and industry trends through events and site visits.
- Develop marketing tools with the global team, including digital resources, white papers, videos, and case studies.
- Assist with web page updates for target customer segments.
- Manage departmental tasks, including invoice processing, expense tracking, and vendor relations.
- Collaborate with the global digital team to update web pages for specific customer segments.
- Assist with departmental maintenance, such as budget reconciliation and vendor management.
- Other duties as assigned.
Required Qualifications:
- BA/BS in Marketing or related field, or equivalent experience
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2-5 years of experience in developing, executing, and measuring B2B marketing plans for large customer segments
- Strong understanding of B2B marketing
- Experience with government entities is a plus
- Passion for or connection to the fitness industry and products
- Excellent communication (verbal and written) and presentation skills
- Strong project management skills with the ability to juggle multiple priorities
- Ability to travel up to 20% of the time, including occasional international travel
- Proficiency in MS Office (Word, Excel, PowerPoint, Project)
Preferred Qualifications:
- Experience working with global brands and multi-time zone teams
- Knowledge of Salesforce CRM and Pardot/MarCloud Account Engagement
- Familiarity with Adobe Creative Suite
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $67,000- $95,0000 annually. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $67,100 - $95,400 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Want to take the next step in your career?
Life Fitness/Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
What We Do
For over five decades, Life Fitness/Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier.
We created fitness. Now we’re making it better.
In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.
Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together.
We believe that everybody gains from working out.
That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible.
Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.
As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar.
Our purpose is to empower the world to work out, creating healthier lives together.
Why Work With Us
We’re a customer-centric team, passionate about working together to deliver innovative fitness solutions that benefit both facilities and exercisers in over 160 countries. We value proactive collaborators who love a challenge, are eager to make a lasting impact, and are interested in growing with our business.
Inspire. Innovate. Make an impact
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