Associate Program Manager- Loyalty Marketing - AZ Based

JOB PURPOSE

As an Associate Program Manager on the Rewards Marketing team, you will support our loyalty program, Best Western Rewards (BWR), by ensuring that our properties have the necessary resources and training to meet their enrollment goals, take care of elite members and understand the multiple facets of the program. Based in Phoenix and reporting into the Senior Manager of Rewards Property Support, this role is a key contributor to the success of our loyalty program. The ideal candidate will have experience in hospitality operations, marketing and customer service.

ESSENTIAL JOB RESPONSIBILITIES

Property Support

• Create and execute Incentive programs
• Create and maintain Innsider (front line staff) onboarding and training programs
• Maintain lists and outreach to onboarding General Managers
• Create curated lists and ensure correct awarding of BWR points for:
  • Incentive programs
  • Webinar/Meeting attendees
• Create and maintain online learning application
• Attend internal support meetings in collaboration with other supporting teams
• Update processes, links, and information on hotelier facing websites regarding the program.
• Maintain content library for all online information and training/reference resources
• Manage the team email inbox, ensuring timely responses to member inquiries and providing necessary reference materials and future training resources.
• Research new programs and ideas to enhance BWR engagement.
• Draft copy for company newsletters, property informational announcements
• Maintain accurate information in Salesforce regarding tasks and BWR ambassador program.

​Promotion Support

• Create presentations and participate in webinars
• Prepare follow-up emails, webinar recording and resources for sending to registrants with 48 hours
• Create copy and assets for property to aid in promotion success
• Update copy and resources for internal and external websites
• Coordinate with internal partners to ensure proper execution of promotion materials and information
• Provide ongoing support to properties during promotional periods

Training

• Assist in updating and developing ongoing content for Best Western Rewards webinars and seasonal promotions.
• Aid in the development of consequence training for the Threshold Goal program, monitor progress, deliver training, and provide ongoing follow-up for individuals not meeting goals post-training.
• Create and coordinate training/presentation for internal team training on Best Western Rewards program details, policies and/or changes.
• Provide training program support, including:
  • General Manager training
  • Voting Member/Owner training
  • Online self-guided training
  • Property front-line staff onboarding

​​Experience:

• Bachelor’s Degree in Business Administration, Marketing, Advertising, Communications, or a related field, or an equivalent combination of education and experience.
• Superior customer service skills.
• 2 to 5 years of related experience in marketing or the hospitality industry.

Skills:

• Ability to think strategically and work both independently and collaboratively in a team-oriented environment.
• Excellent verbal and written communication skills.
• Strong project management skills, with the ability to balance multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office Suite, QuickSight, Adobe and Salesforce.
• Strong presentation skills
• Strong digital creative development skills with attention to detail and best practices for execution.

Other Requirements:

• Candidates must reside in Arizona and be able to work from our Headquarters office two days per week. The HQ is located at 6201 North 24th Parkway, Phoenix, AZ 85016.
• This position does not provide relocation assistance.

Benefits Summary for Full Time Employees (work 30 + hours per week)

Available Day One:

• Medical/Dental/Vision

• Vacation/Sick/Floating Holidays - accruals start

• 401K – company match and direct contribution

• Employee discounts/Hotel discounts

• Financial and health wellness programs

Equal Employment Opportunity

Best Western International, Inc. (the “Company”) maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQ+ individuals, height, or weight, pregnancy status, childbirth, or related medical conditions, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including but not limited to, hiring, promotion, transfer, benefits, discipline and termination.

If you have concerns about improper conduct related to equal employment opportunity, please report your concerns immediately to your supervisor, a member of the Human Resources Department, or a member of the Executive Team. The Company will investigate all reports of improper conduct and will take appropriate action. No adverse action will be taken against anyone who, in good faith, reports such conduct, and employees, therefore, can and should raise concerns without fear of retaliation.