From maker to market, Encompass is revolutionizing how technology supports the modern beverage industry–from winemaking with our vintrace solution to beverage production and distribution with our Encompass solutions, we are unlocking new levels of growth and efficiency for our customers across the entire three-tier beverage supply chain. Join our team of technology & beverage professionals as we drive innovation and modernization in one of the world’s oldest, and most passionate industries.
Your Impact at Encompass:
As an Associate Product Marketing Manager at Encompass, you will play a vital role in supporting our go-to-market efforts and contributing to the success of our marketing initiatives. Working closely with the Demand Gen, Sales, and Product teams, you will assist in creating value-based messaging, building sales enablement tools, and helping design and deliver full funnel campaigns that showcase the value of our solutions. This role is an excellent opportunity to grow your skills and make an impact while gaining hands-on experience in a fast-paced and collaborative environment.
What You'll Do:
- Go-to-Market Support: Partner with the cross functional marketing team to assist in executing product launches, managing timelines, and coordinating cross-functional efforts.
- Full-Funnel Campaign Support: Contribute to the planning, execution, and optimization of marketing campaigns across the funnel—from awareness to purchase—ensuring alignment with strategic goals and audience needs.
- Ideal Customer Profiles & Personas: Help refine Ideal Customer Profiles (ICPs) and buyer personas to inform targeted campaigns and sales strategies.
- Content Creation: Assist in the creation of sales enablement materials such as one-pagers, FAQs, and product overviews that highlight product value and competitive advantages.
- Market Research: Conduct competitive analysis and customer research to support product positioning and messaging strategies.
- Sales Enablement: Collaborate with the sales team to provide tools, assets, campaigns, and training that support their efforts in outbound prospecting, and converting inbound leads.
- Performance Tracking: Gather data to evaluate the success of marketing campaigns and provide actionable insights for optimization.
- Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure alignment on market needs, product features, and customer feedback. Collaborate on cross-functional initiatives, maintaining a strong feedback loop with Sales to continuously improve go-to-market strategies.
What You'll Bring:
- Education: Bachelor’s degree in Marketing, Business, or other creative disciplines.
- Experience: 1-2 years of experience in marketing or a related role; previous sales experience is a plus or internships/entry-level experience in B2B SaaS is a plus.
- Skills:
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Basic understanding of marketing concepts, market research, and buyer personas.
- Familiarity with tools like Salesforce, HubSpot, or similar platforms is a bonus.
- Attention to Detail: High level of accuracy and attention to detail; ability to manage multiple priorities and meet tight deadlines.
Additional Details
This role will receive a competitive salary + bonus + benefits. The salary for US-based employees located in the below markets may expect offers in the below ranges for this role.
US Annual Base Salary Range: $70,000 - $90,000 plus bonus program. A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above based on these considerations.
Location: We are a hybrid work environment. This role can be remote or located in our Fort Collins office.
Travel: This position may require overnight travel to support marketing events or internal meetings. Additional travel could include attendance of conferences and trade shows.
If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience.
Our values shape the way we work together and serve our customers. They provide insight into our goals of disrupting the industry, figuring out better solutions, and doing so as part of a fast-paced, cohesive, fun-loving, and supportive team.
- Do the Right Thing
- Win Together
- Iterate & Learn
- Own It
- Be You
BeYou@Encompass
At Encompass, we aim for all of our employees to feel engaged, valued, and free to be who they are at work. We celebrate multiple approaches and points of view. We are committed to growing and empowering a diverse and inclusive community and believe that a team that works together with diverse lived experiences will strengthen our organization.
We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
Top Skills
What We Do
Encompass digitally connects the beverage supply chain from end-to-end, providing Enterprise Resource Planning (ERP), CRM, eCommerce, and data and insights solutions uniquely designed for beverage producers/suppliers, distributors, and retailers. We know technology is the key to driving business growth in a fast-changing market. Together, with our open ecosystem of partners, our cloud-native, secure, and compliant solutions are optimized for continuous innovation.
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