We're looking for an Associate Product Marketing Manager!
We’re on the hunt for a talented, proactive, and highly organized self-starter to join our team as an Associate Product Marketing Manager. In this role, you will play a pivotal part in driving the success of our multi-million-dollar brand, collaborating cross-functionally with teams like product, engineering, design, and communications. You’ll be responsible for launching new products, executing go-to-market (GTM) strategies, and ensuring that our product initiatives and enhancements are aligned with customer needs and business goals. If you're excited to work in a fast-growing environment and be part of a high-impact team, apply today!
What you'll be doing
As an Associate Product Marketing Manager, you will help shape the future of our product offerings by executing go-to-market plans, supporting product launches, and driving customer-centric initiatives. You’ll be working closely with various teams across the business to deliver key messaging, content, and strategies that resonate with our customers. Your role will also include playing with data and understanding conversion metrics, in order to help the business make data-driven decisions.
As we are evolving in a fast-growing environment, our ideal candidate should be able to embrace ambiguity and pivot when necessary as you contribute to shaping new product strategies and refine GTM plans based on feedback and market dynamics.
Specifically, you will:
- Support product launches: Work closely with both internal and external teams to execute go-to-market strategies for new product features and releases.
- Lead GTM initiatives: Lead the creation of GTM materials (sales decks, product briefs, internal communications) and ensure that all teams are aligned on product positioning and messaging.
- Manage launch timelines: Track and manage the full lifecycle of product launches, ensuring that milestones and deadlines are met.
- Drive cross-functional collaboration: Partner with writers, designers, product management, engineering, legal, communications and other teams to drive effective product launches and ongoing marketing efforts.
- Use data to inform decisions: Analyze customer insights, product data, and market trends to make informed recommendations on how to optimize product planning and marketing strategies.
- Develop a deep understanding of the product portfolio: Stay knowledgeable about our products, customer pain points, and competitive landscape, ensuring that product enhancements and initiatives align with market needs.
- Optimize product messaging: Work with marketing teams to develop compelling messaging that resonates with customers and supports business goals.
Skills you'll need for this role
- 3+ years of experience in product marketing, integrated marketing, brand marketing, or a related field in a startup, consumer digital products or eCommerce company
- Proven track record in leading cross-functional initiatives and driving the execution of product marketing strategies.
- Solid understanding of go-to-market planning and product launches from ideation to execution.
- Comfortable using data and insights to inform decision-making and drive product optimizations.
- Strong communication and project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- A detail-oriented mindset with a proactive approach to problem-solving.
Bonus skills
- Familiarity with product development tools and platforms (e.g., JIRA, Asana, Trello).
- Experience working with product analytics tools (e.g., Google Analytics, Mixpanel, Tableau).
- Background in branding, customer insights, or market research.
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
What We Do
The leading VPN company. Building a safer, better digital world.
