Associate Product Manager

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
 

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Onsite

LOCATION DETAILS: 5736 W 74th Street, Indianapolis IN 46278

WORK HOURS: Full time

TRAVEL REQUIREMENT: ~10%

HOW YOU WILL MAKE AN IMPACT

Executes go-to-market strategies for the yearbook division. Responsible for ensuring consistent execution of positioning, branded collateral, annual events, product offerings, packaging, external sales enablement materials, customer resources, launches and other sales enablement activities that support the adoption of our products and services by customers and business partners.

WHAT YOU WILL DO

• Develop visually appealing, on-brand designs for both print and digital media in the yearbook space, which includes yearbook education, marketing and promotion. Products include booklets, flyers, brochures, web sites/pages, social graphics and more.
• Collaborate closely with other marketing team members to develop content and creative solutions for a variety of project goals and requirements.
• Produce content for various audiences, including yearbook purchasers, sales representatives, educators, administrators and students.
• Develops positioning for offerings to ensure consistent and differentiated messages that map to customer need, personas, and influencers along a client lifecycle
• Help execute product launches – works with cross-functional teams in project management, product management, marketing and sales to ensure the alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, sales and partner materials
• Collaborates with members of the creative and technology product marketing teams, as well as cross-functionally across the organization.
• Other duties as needed

QUALIFICATIONS

Knowledge/Skills/Abilities

• Proficient in InDesign, Photoshop, Outlook, Microsoft Word, Excel, and Power Point required.
• Experience in Canva and WordPress (or similar) preferred
• Familiarity with web design tools (e.g., Figma, Sketch, or Adobe XD) is a plus.
• Skills in photography, videography, editing, motion graphics or 3D design would be applicable, as well
• Ability to handle sensitive matters and information with tact, diplomacy, and confidentiality
• Attention to detail, ability to multitask, remain organized and prioritize tasks with strict deadlines
• Self-motivated team player, with the ability to work independently with minimal supervision
• Ability to work in a fast-paced environment and pivot focus of responsibilities in a smooth and efficient manner
• Incorporate customer-centric values and SPIRIT principles into the company's mission, vision, and core values.
• The ability to communicate (listening, writing and verbal) across all levels of an organization efficiently and effectively.
• Must be comfortable with conflict resolution.
• Proficient in Outlook, Microsoft Word, Excel, and Power Point required

Education/Experience

• Industry experience preferred, including previous yearbook staff, advising or company experience, including working with students.
• Proven creative and graphic design capabilities
• Ability to work effectively in a fast-paced, deadline-driven environment
• Excellent analytical skills and project management capabilities
• Strong client focus with exceptional collaborative and influencing skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and major desktop publishing (Adobe Suite) and other creative tools.
• Experience marketing to, working with, or working in education technology space preferred.
• Outstanding written, verbal and interpersonal communication skills

PHYSICAL REQUIREMENTS

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, and use hands and fingers to operate a computer, telephone, and keyboard. Specific vision abilities required by this job include close vision requirements due to computer work.
• Ability to sit at a computer terminal for an extended period.
• Moderate noise (i.e., phone calls, online meetings, computer audio)

#LI-GT1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.