About Tekion:
Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.
Job Description
The Marketing Program Specialist is responsible for planning, executing, and optimizing marketing programs to drive brand awareness, lead generation, and customer/partner engagement. This role requires a blend of strategic thinking, project management, and analytical skills to ensure the success of marketing initiatives.
Key Responsibilities
- Marketing Program Execution: Develop and implement marketing programs across various channels, including digital, email, social media, events, and partnerships.
- Project Management: Manage timelines, budgets, and resources for marketing programs, ensuring on-time and high-quality deliver.
- Event Coordination: Assist in organizing trade shows, prospecting events and industry events to drive brand awareness and customer engagement.
- Swag Management: Manage the end-to-end fulfillment, distribution and tracking of Tekion swag for prospects, customers and employees.
- Content Development: Collaborate with content creators, designers, and external vendors to develop engaging marketing assets such as emails, landing pages, presentations, and promotional materials.
- Performance Tracking & Optimization: Monitor, analyze, and report on key performance indicators (KPIs) to assess program effectiveness and optimize future campaigns.
- Cross-Functional Collaboration: Work closely with sales, product marketing, design, and other teams to align marketing efforts with business goals.
- Market & Competitor Research: Conduct market research and competitive analysis to identify trends, opportunities, and best practices for program improvements.
Qualifications & Skills
- Bachelor's degree in marketing, Communications, Business, or a related field.
- 2-5 years of experience in marketing program management, campaign execution, or related roles.
- Strong project management and organizational skills with the ability to handle multiple priorities.
- Experience with marketing software, CRM platforms, and digital marketing channels.
- Strong analytical skills and ability to interpret marketing performance data.
- Excellent communication and collaboration skills.
- Creative thinker with a problem-solving mindset.
- Familiarity with SEO, PPC, and social media marketing is a plus.
Preferred Qualifications
- Experience working in software technology or a technology-based company is preferred
- Knowledge of graphic design tools like Adobe, Canva, etc.
- Experience managing agency or vendor relationships is a plus.
Perks and Benefits
- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
Current Tekion Employees – Please apply via Greenhouse Internal Job Board
The salary range describes the minimum to maximum base salary range for this position across applicable US locations. The actual compensation offered may vary from the posted hiring range based on geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. In addition to the compensation listed, this position may be eligible for equity compensation. Your recruiter can share more about the specific salary range during the hiring process.
Base Salary Range
$62,800—$106,300 USD
Tekion is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, victim of violence or having a family member who is a victim of violence, the intersectionality of two or more protected categories, or other applicable legally protected characteristics.
For more information on our privacy practices, please refer to our Applicant Privacy Notice here.
Top Skills
What We Do
At Tekion, we believe that business applications don’t have to be boring. In fact, they should be simple, fun and cool! They should be as delightful to use as your favorite social or consumer application, yet powerful enough to seamlessly and efficiently run global businesses that provide unparalleled consumer experience without compromise.
Founded by visionary entrepreneur and innovator Jay Vijayan, we are building the world’s best business applications on the cloud starting with the automotive retail industry. We inherently use cutting-edge technologies like big data, machine learning/AI, and human computer interaction (voice, touch, vision, sensors and IoT). We are inventing new technology along the way to overcome barriers and solve big problems, all while having a blast doing it!
Our flagship product offering, Automotive Retail Cloud ™- an industry-first cloud-native retail platform, including all functionalities of a Dealer Management System (DMS) launched recently.
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