Position Title: Associate Manager , CRM & Retail Marketing
Reports to: Manager, Retail Marketing & CRM
Location: Taiwan
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.
Key Responsibilities:
CRM:
- Generate CRM analysis report and provide insight on customer metrics and strategic action plan.
- CRM planning and implementation to drive retention and acquisition.
- Manage and revamp VIP program in both retail and outlet channels .
- Work with o versea and local vendor s to enhance CRM system.
- Communication preparation and execution for in-base customers regularly or ad-hoc task
Retail Marketing:
- To prepare action plans and work with sales team for innovative consumer events in both retail and outlet channels, and to track events results. Monitor executional process to effectively manage the cadence and support around the key initiatives.
- Coordinate with teams for activities to drive traffic to store, work on GWP planning, including planning for key holiday seasonality/launch in-store projects.
- Build on network of key alliances across functional teams to gain insights and knowledge around driving business objectives.
- Drive key partnership terms and relations with landlord marketing network.
Others:
- Monthly payment application and follow up;
- Open to learn new task such as digital
Education/Qualifications:
- 3 -5 year marketing experience. Prefer from fashion and cosmetics industry .
- Strong interpersonal, presentation and analytical skills .
- Great attention to details and excellent multi-tasking skills .
- Ability to work under pressure .
- Must be a team player who thrives on deadline-driven projects .
- Highly organized and ability to adapt quickly to changing priorities .
- Excellent analytical skills with quantitative/ business undergraduate degree .
- High degree of proficiency in PC application, especially Excel , PowerPoint , Illustrator and Photoshop.
- Bilingual is a must .
Top Skills
What the Team is Saying
What We Do
A tapestry is made of many threads woven into one story. So are we.
Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility.
Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft.
The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
Gallery
Tapestry - Coach, Kate Spade, and Stuart Weitzman Teams
Tapestry - Coach, Kate Spade, and Stuart Weitzman Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
