Associate, Lead Generation

Posted 8 Days Ago
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Hiring Remotely in India
Remote
Entry level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
The Associate, Lead Generation supports lead generation strategy development, campaign execution, performance measuring, and client relationship management while ensuring compliance and quality control.
Summary Generated by Built In

Description

Just Global:  

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.  

What you are accountable for: 

The Associate, Lead Generation is accountable for supporting the development of lead generation strategy and ongoing optimizations for select group of accounts. In addition, at the time of execution, this role is responsible for leading the process of getting the campaign live and running correctly following all internal standards and processes. The goal of the Associate, Lead Generation is to gain more experience with complex, multi-channel strategy and execution across a variety of platforms and to learn more about their accounts and other elements of the larger plan in place. 

What you are responsible for: 

Internal 

  • Assist with developing client lead generation strategies, integrating lead generation campaigns into clients’ overall media plan 
  • Assist with developing campaign goal projections/forecasting based on historical performance and future campaign initiatives 
  • Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds 
  • Troubleshoot issues/concerns and work with lead generation partners to resolve as needed 
  • Support campaign maintenance and optimizations 
  • Support regular lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery 
  • Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns 
  • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients 
  • Support successful lead delivery process  
  • Coordinate with the wider media team on planning and monthly actualizations 
  • Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements 
  • Assist with ongoing lead generation partner communication 
  • Exhibit the ability to anticipate and solve problems 

Customers 

  • Deliver quality leads to interact with our clients’ products and services 
  • Discover and deliver new and innovative partners and solutions to executing lead generation based on specific client business issues and challenges 
  • Collaborate with client service and media leads to ensure strong senior client relationships on select group of accounts 


Benefits

Compensation Philosophy:

At Just Global, you will have the flexibility to work and live from anywhere in your home country, as long as it works for your client(s), your team, and you. This flexible working policy aims to attract and retain individuals who have a focus on performance, an aptitude towards learning, and a desire to live by our agency’s behaviors and values. Our compensation philosophy is commensurate with the type of teammates we are seeking to join us.

As a fair, equitable, and open company, we have established compensation ranges that are visible and transparent. We use various market and data-driven salary sources to determine a salary range for each role. Your salary is based upon the skills and experience you bring along with the salary range established for your role. The goal is to ensure that Just Global teammates have salaries that are highly competitive, regardless of where they live.

In addition to your base salary and our flexible working policy, you will enjoy market-leading employment benefits that support you as whole human being. You will also have the opportunity to participate in a discretionary non-contractual profit share, which is based on company performance, because when we succeed as a company, we all get to share in that success.

Top Skills

Budget Monitoring
Campaign Reporting
Lead Generation
Media Planning
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The Company
HQ: Emeryville, CA
167 Employees
On-site Workplace
Year Founded: 1996

What We Do

Just Global is an integrated marketing agency built to service the world’s most impactful brands at a time of global digital transformation. Media, insights and creative services work together to create data-driven business outcomes for brands by delivering the right stories, within the right experiences at the right times. With a workforce distributed across North America, Europe and Asia Pacific, Just Global provides the world’s leading global companies with a frictionless service experience that creates richer connections between brands and their customers. The independent agency transforms ‘marketing as usual' by activating relationships with people in wildly inventive and genuinely authentic ways.

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