Associate Lead Generation Analyst

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.

Job Description

About CJ:

From helping to invent the affiliate industry, to performance marketing and what comes next, we’ve earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling service with a personal touch. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), leads the industry as the most established name in global performance marketing, specializing in affiliate marketing technology.

We’re the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. In an industry with much uncharted territory, trust a steady hand.

The CJ India team connects global brands and publishers to achieve scalable growth. Passionate about driving sustainable outcomes, the team thrives on providing meaningful solutions to real needs.

Why we’re looking for you

You will be responsible for the implementation of Lead Generation campaigns alongside the management and delivery of these campaigns. managing and delivering these. You will also help with building strategies, optimisations and reporting on campaign performance.

You will be responsible for building relationships with brands, agencies, and publishers. We operate a multi-channel environment enabling you to work across Email, Content, Affiliate, Social etc.

You’ll will need to deliver against timelines and deadlines and be able to juggle multiple accounts with various priorities. You will work directly with Business Development teams.

What you will enjoy in this role

With over 20+ years of experience, CJ Affiliate is the most trusted and established name in affiliate marketing. As a performance-based marketing channel, we help advertisers acquire new customers and increase sales to current customers while facilitating compensation to publishers for every action they drive. We reach billions of consumers by creating fair, transparent, and successful partnerships between advertisers and publishers.

We take just as much pride in our innovative technology and comprehensive data as we do in the expertise and dedication of our people. Our collaborative teams are equipped with advanced tools, training, and career development opportunities in order to provide our clients with cutting-edge solutions, strategies, and support that drive meaningful results.

What you’ll be doing:

• Driving our lead generation campaigns
• Understand client objectives and deliver exceptional customer experiences for lead generation campaigns.
• Coordinate with Account management teams to carry out various reporting and competitor tracking tasks.
• Provide end-to-end campaign solutions and optimize publisher performance.
• Develop campaign strategies through post-campaign analysis and new budget approvals.
• Closely align with the team towards common goals around achieving operational excellence
• Monitor account performance closely and work with Account Management team, report any unusual spikes and lows in the accounts.
• Troubleshoot tracking links and campaign-related queries.
• Stay up-to-date with industry trends and best practices for lead generation.

Qualifications

What we look for:

• A graduate in any discipline
• Requires 1 to 2 years of related experience and exposure in digital media/client services role
• Strong written and verbal communication skills
• Basic knowledge of Affiliate Marketing, Lead Generation
• Passion towards learning digital marketing and its nuances.
• A quick learner and a curiosity quotient
• Strong written and verbal communication skills
• Be a team player and work in a fast-paced environment
• You are proficient in Microsoft Office, especially Excel, PPT
• You have strong analytical skills. HTML knowledge an added advantage
• Excellent organizational and communications skills with a strong attention to detail

Additional Information

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
• Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.