Associate Director, Personalization and AB Testing

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

We are seeking an Associate Director, Personalization to craft visionary digital solutions and deliver transformational brand experiences for our clients. In this pivotal role, you will support our Personalization Director in achieving channel objectives and driving growth.

If you’re passionate about the digital space, leveraging technology to solve business challenges, and driven by collaboration, innovation, and tackling complex problems, we’d love to hear from you!

Role and Responsibilities

• Drive the growth and adoption of testing and personalization initiatives, leveraging advanced technologies to deliver impactful results
• Develop and implement data-driven testing and personalization strategies that align with client business objectives
• Create detailed project plans, outlining tasks, milestones, timelines, deliverables, dependencies, and ownership to ensure seamless execution
• Analyze campaign performance by generating reports, providing actionable insights, and refining iterative testing plans to maximize effectiveness
• Accelerate activation of testing and personalization strategies, ensuring measurable ROI on client CRO investments
• Optimize testing and personalization efforts through robust audience segmentation and strategic targeting
• Provide expert consulting and roadmap development for website optimization and tailored customer experience strategies
• Collaborate with design teams to design user journeys and finalize content for A/B testing and personalization initiatives
• Maintain comprehensive documentation of testing and personalization workflows, proactively identifying areas for improvement
• Lead a team of Personalization Specialists to execute multiple client projects
• Uncover opportunities for expansion and enhancement to foster account growth and performance
• Oversee the configuration, administration, and operation of CRO platforms to support multi-channel campaign efforts
• Conduct audits of CRO platform configurations, providing actionable recommendations to improve performance and scalability
• Serve as a senior subject matter expert and trusted advisor; actively support business development initiatives

Preferred Qualifications

• 5+ years of experience in product management, testing, and personalization with a proven track record driving customer experience improvements
• Digital-first agency experience strongly preferred
• Strong understanding of digital marketing and data reporting
• Hands-on experience with Customer Data Platforms (CDPs), marketing automation tools, and omni-channel campaign management platforms
• Experience working with tools such as Adobe Target, Optimizely, Adobe Analytics, and Google Analytics
• Familiarity with tag management systems and data layers
• Basic proficiency in HTML, CSS, and JavaScript
• Web development experience, including understanding of database management and APIs
• Self-motivated, responsive, professional, and dedicated to achieving customer success
• An innovative, problem-solving mindset, with a focus on delivering solutions
• Exceptional organizational, presentation, and written/verbal communication skills
• Proven ability to pick up new technology/tools quickly and proficiently 
• Demonstrated success thriving in a team-oriented environment that prioritizes accountability, continuous learning, and adaptability
• Fluent in English; confident leading client meetings and discussions
• Bachelor's degree in marketing, computer science, information technology, related field, or equivalent work experience preferred

We invite you to stay connected with us by subscribing to our monthly job openings alert here.

Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.

Bounteous is willing to sponsor eligible candidates for employment visas.

#BI-Remote

#LI-Remote