Associate Director, Paid Search (SEM)

Company Description

We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.

Job Description

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine’s list of Best Workplaces. Therefore, this is a rare opportunity to join a stellar team

Sosemo is an award-winning digital marketing agency that specializes in search marketing, paid social, and media buying. The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media.

The Paid Search (SEM) Associate Director will be required to wear many hats and roll up their sleeves often.

Along with a competitive salary (salary range: $95,000 - $117,500), yearly bonus, and benefits, we also offer opportunities for our employees to earn a significant amount of additional compensation by working overtime and earning reward points.

Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, daily wellness classes, and free coffee/snacks. Please note: our office is following all CDC and state guidelines. ***Fully remote employees outside New York City (located within 1 hour of the Eastern Standard Time Zone) will also be considered and are encouraged to apply***

Duties & Responsibilities

• Assist with proposal development for new and existing clients
• Manage and delegate roles and responsibilities and tasks to a team of 2-3 strategists and associates and maintain high standards for quality work
• Ensure that the “Sosemo Approach” is followed by the team
• Function as a strategic expert on the team to help guide both clients and the client services team
• Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
• Manage clients and ensure satisfaction
• Conduct keyword research, social listening, analysis/insights/recommendations
• Conduct inventory assessments and development budget allocation recommendations
• Structure and setup campaigns
• Paid search campaign management
• Develop and optimize ads
• Participate in PRC reviews for pharmaceutical clients
• Manage paid media campaigns
• Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
• Research and keep up on industry trends
• Assist with strategy development and team management
• Develop new marketing services and refine processes

Qualifications

• 4-year college degree in marketing, computer science, or related field
• 4-6 years of experience managing paid search campaigns
• Must have 2-3 years of prior team management experience
• Must have Fortune 500 or prior big agency experience
• Prior pharmaceutical marketing experience
• Passion for digital marketing and entrepreneurship
• Must have strong analytical and problem-solving skills
• Must have strong verbal and written communication skills
• Must have stellar presentation skills (Virtually & In-Person) 
• Ability to manage and prioritize multiple projects simultaneously
• Must be able to make decisions in a fast-paced environment
• Must be highly detail-oriented
• Must have basic knowledge of web technologies
• Must have working knowledge of social networking sites, search engines and app stores
• Must have expert knowledge of paid search engine marketing
• Must have working knowledge of paid social
• Must have leadership qualities
• Must have the ability and desire to train and develop talent

Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines