Our Opportunity:
Chewy is hiring an Associate Director of Media & Communications Planning to amplify our core marketing campaigns and ensure our messaging reaches the right audiences in the most effective way. We're looking for a strategist who can lead integrated media and communications strategies across all platforms-traditional, digital, and emerging-while aligning messaging across the full marketing funnel. You will develop comprehensive, insight-driven media and communications plans, working closely with cross-functional teams across marketing, media, creative, and brand strategy to drive awareness, consideration, and engagement. Your work will drive brand awareness, customer engagement, and business growth.
The ideal candidate is a passionate consumer marketing expert with a proven track record of delivering measurable results through innovative media and communications strategies. You should have experience executing successful campaigns across a diverse range of media platforms. A strong background in direct-to-consumer marketing is essential, with the ability to leverage both traditional and digital media to maximize impact. To be successful in this role, you must be: 1) A subject matter expert in media planning and execution, including in-house and agency structures. 2) Data-driven in your decision-making, ensuring optimal media investments. 3) A strong communicator with the ability to influence senior leaders and cross-functional teams. 4)Passionate about pets and committed to delivering impactful marketing that connects with pet parents everywhere.
What You'll Do:
- Develop and implement comprehensive communication plans that align with Chewy's business objectives
- Own creative content and messaging calendar across to ensure cohesive brand experience across platforms
- Collaborate with cross-functional teams to understand business goals, target audiences, and communication needs.
- Build holistic media experiences that infuses brand and performance media; prioritize and deliver results against multiple business objectives
- Direct channel investment mix in partnership media channel leads
- Analyze syndicated and proprietary data to determine the optimal media vehicles, reach, and frequency for influencing our target audiences
- Develop and write media strategy content for briefs in partnership with campaign leads
- Review of media buys and post analyses in close coordination with our Analytics team to ensure that media plans are maximizing ROI and achieving marketing goals
- Ability to conceptualize and execute projects, with strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail
What You'll Need:
- 7+ years of media agency or in-house agency experience
- Deep knowledge of online and traditional media and the ability to develop comprehensive media plans including identifying target audiences and developing targeted campaigns
- Experience in ecommerce
- A history of owning, developing, and communicating long-term vision and goals that drive strategies for a portfolio of products
- Comfortable presenting ideas to senior level leadership, balance feedback with backbone to deliver the best plan, and quick to apply any changes
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
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Top Skills
What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
