Associate Director Media Operations and Performance Lead

Location: Hoboken, NJ

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

As the Associate Director, Media Operations and Performance, you will play a key role driving performance marketing across the Personal Care business unit’s investment end to end. This is a high-profile role that sits on the leadership team of the Media and Marketing Capability (MMC) unit.  

You’ll lead a team of performance management specialists who quarterback the optimization of full funnel activation for brands in the Skin Cleansing and Deodorant categories, leveraging audience, media, and cultural insight to learn and dynamically make our marketing more effective. You will be responsible for the productivity of Unilever’s investment, driving Return on Investment in close partnership with the Category directors and Vertical general managers.

WHAT YOUR MAIN RESPONSIBILITIES WILL BE

• You are PASSIONATE ABOUT PERFORMANCE and will champion an iterative way of working that enables continuous improvement – encouraging marketing that is fun, learns from failures and innovates every day to elevate Unilever’s capabilities and execution delivering superior results.
• You are a passionate Digital Marketer with understanding of varied digital disciplines like audience segmentation and strategy, CRM, search, measurement & optimization, performance marketing and e-Commerce.
• You LOVE marketing. You think and act strategically and creatively. You Get On The Front Line, providing world-class brand experiences and a deep understanding of what drives and influences sales and an outstanding consumer experience.
• You bring teams together serving as a vital connector to develop truly holistic plans. You’ll quarterback a squad of subject matter experts, partnering with Media (Partnerships), Audience, Content, Measurement and Brand peers to ensure campaigns reach consumers in compelling, creative ways that maximize returns.
• You are a true media enthusiast, who is passionate about pop culture and eager to pioneer trend-led and innovative approaches across platforms. You will constantly identify opportunities to test & learn with content, audiences and channels to better understand consumer insights and make data driven decisions.

The scope of the role includes, but is not limited to, the following:

• Full Funnel Holistic Planning – Own the full funnel planning process stewarding the full funnel brief process with Brand and Shopper marketing and delivering holistic full funnel learning plans for campaigns with aligned KPIs and optimization cadence across channels and stages in funnel.  
• Performance Marketing – Chair and drive iterative performance optimization cadence in partnership with agency, media, audience, content and measurement partners to dynamically improve performance across category activation by optimizing the quality and allocation of investment.
• Digital and Marketing Thought Leadership – Drive digital thought leadership for business unit through engagement with key media platform partners, driving evangelism in the marketing community, collaboration with marketing technology to deliver elevated experiences in digital, and identifying opportunities to experiment within programming.

If you have what it takes and are passionate about digital marketing, we’d love to hear from you!

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Bachelor’s degree in marketing or related field; Master’s degree preferred
• A minimum of 5 years of experience across the Marketing, Digital or eCommerce landscape
• Strong business and analytical acumen
• Leading knowledge and track record of success with data driven marketing 
• Ability to lead cross functional teams to deliver complex, inter-disciplinary and often global Digital projects
• Strong influencing capability and emotional intelligence
• Resolve and commitment to deliver with accountability and responsibility

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay: The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.